Winners have been chosen based mostly on common alternative voting by clients
MUMBAI, India, June 1, 2022 /PRNewswire/ — Vada pav represents the wealthy cultural heritage of Maharashtra, and it is a go-to consolation meals for folks across the state. Godrej Veg Oils, a preferred edible oils model of Godrej Industries Limited, launched a singular pilot initiative across seven cities in Maharashtra to establish the perfect vada pav outlets based mostly on folks’s alternative. Maharashtra Tourism has partnered with Godrej Veg Oils to amplify this marketing campaign.
The outlet house owners have been formally bestowed with the honour at a ceremony held in Mumbai, attended by main movie actor Bhau Kadam; two nationwide award-winning chef Varun Inamdar; meals author and actor Kunal Vijayakar; Tourism Specialist from Directorate of Tourism, Government of Maharashtra Preeti Vanage Pawar together with Nitin Nabar, Executive Director and President, Godrej Industries Ltd.
The ‘Vada Pav Cha Raja’ initiative was held across Mumbai, Thane, Aurangabad, Pune, Navi Mumbai, Nashik, and Satara. QR codes for voting have been positioned at near 250 keen outlets in these cities. Consumers voted at every outlet based mostly on the style and satisfaction. The marketing campaign noticed overwhelmingly excessive participation from the general public.
Mumbai-based vada pav outlet Sai Krupa Vada Pav from Andheri was introduced because the ‘Vada Pav Cha Raja’ foundation the votes obtained by them from their clients. The runner up was Thane’s Akkacha Vada Pav. Apart from the 2 top winners, 20 outlets from across seven cities have been acknowledged under the folks alternative awards for garnering highest votes in the respective cities.
Nitin Nabar, Executive Director & President, Godrej Industries Limited, mentioned, “I would like to congratulate all the winners for the love their customers have showered on them. Godrej Veg Oils are known for its focus on taste, purity, quality, and a diverse range of edible oils and the larger goal of this campaign is to encourage vada pav establishments to use pure, unadulterated, and quality branded oil so that people get not only the best taste but even better-quality food items.”
Popular movie Actor Bhau Kadam mentioned, “It has been a pleasure to represent Godrej Veg Oils and was fun meeting vada pav owners from across the state. I am amazed to see the versatile range of edible oils such as Sunflower Oil, Rice Bran Oil, Filtered Groundnut Oil, Refined Groundnut Oil, and Refined Soyabean Oil that Godrej Veg Oils offers. Vada pav is loved by the common man and celebrities alike and along with talking about the state’s love for vada pav, this initiative was a reminder for all the vada pav outlet owners to use high quality veg oils everyday while cooking for the people of Maharashtra.”
Speaking on the event, Milind Borikar, Director, Directorate of Tourism (Maharashtra), mentioned, “Maharashtra Tourism is pleased to associate with the ‘Vada Pav Cha Raja’ initiative organised by Godrej Veg Oils. Vada pav is one of the most popular mouth-watering snack foods of Maharashtra, especially in Mumbai. Travelling expertise in Maharashtra is incomplete with out tasting the vada pav which is offered at innumerable meals outlets across Maharashtra. This ‘Vada Pav Cha Raja’ initiative will encourage increasingly vada pav makers to return ahead and rejoice this scrumptious snack, which has grow to be an intrinsic a part of culinary path in the state.”
As part of the initiative, Godrej Veg Oils will distribute a complete of 5001 vada pav to varied communities, made completely by the ‘Vada Pav Cha Raja’ Sai Krupa Vada Pav. The vada pav might be given to Mumbai’s dabbawala group and zero-funds group Robin Hood Army to distribute amongst the needy.
Commenting on the identical, Ritesh Andre, Spokesperson, Mumbai Dabbawala, mentioned, “We, dabbawala‘s, have ensured people always receive their food on time. It is such a nice gesture to see an initiative that cares about dabbawala’s and ensure that we are not hungry. On the occasion of crowning of the ‘Vada Pav Cha Raja’, we appreciate the initiative which not only celebrates our regional snack but also have a direct outreach with the community.”
About Godrej Veg Oils
Godrej Veg Oils is a model of Godrej Industries Limited. Since 1994 when the manufacturing facility of VEGOILS was acquired, the model has been constantly striving to offer its clients with the perfect vegetable oils, each, on the standard and style parameters. With a state-of-the-art laboratory operated by extremely certified and skilled chemists, the model take each care to make sure that solely the highest quality merchandise are supplied to its shoppers.
The facility has a state-of-the-art steady edible oil refinery of 100 TDP, put in by Westfallia Germany and Desmet Chemfood Belgium. Precision packaging is carried out by the newest packing machines and net-weight filler imported from SERAC France. The facility is Kosher licensed and has ISO 22000-2005 certification from competent authorities.
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