ST. LOUIS, Oct. 18, 2022 (GLOBE NEWSWIRE) — Ungerboeck, the worldwide chief in venue and occasion administration software program, is delighted to announce that software program and expertise advertising veteran Laurie McGrath has joined the corporate as its new chief advertising officer (CMO). McGrath brings over 25 years of selling, branding, and communication expertise to the function in addition to a deep information of SaaS expertise GTM technique. In her capability as CMO, McGrath will lead world company branding and product advertising initiatives, together with market positioning, product technique, public relations, social media, company communications, and demand era.
“We are thrilled to welcome Laurie to our executive leadership team. In Laurie, we have a highly seasoned and talented marketing professional whose experience matches the ambitions of this company,” says Vic Chynoweth, board member and interim CEO at Ungerboeck. “As we continue to expand our solution portfolio and grow our global brand, we are confident that Laurie’s qualifications and strong leadership are precisely what we need to navigate this exciting phase of our brand’s evolution.”
McGrath has a strong observe file of capitalizing on an organization’s strengths and rooting out new progress alternatives for future potential. Prior to becoming a member of Ungerboeck, she most not too long ago served as CMO at worldwide provide chain agency Tecsys the place she led the corporate’s world rebranding and built-in digital advertising efforts, together with by two main acquisitions and natural excessive progress. She has additionally served as CMO for healthcare agency Intalere (now Vizient), interim CMO and vp of Marketing for main world cloud and IT outsourcing supplier Savvis, a CenturyLink© firm, and vp of Product Marketing for IT agency SourceMark International. McGrath is a Six Sigma Green Belt and has participated in a number of management and mentorship initiatives.
“It is a true privilege to join a company with such a strong reputation for quality and innovation in the venue and event management industry,” says McGrath. “Ungerboeck has an impressive list of customers and a world-class portfolio of solutions, and I am looking forward to championing its value proposition and heightening its presence on a global stage. To come home to St. Louis and do this in my own backyard makes it even more exciting.”
About Ungerboeck
Ungerboeck supplies industry-leading venue and occasion administration software program to over 50,000 customers in additional than 50 international locations, empowering the those that deliver folks collectively. Its complete platform affords occasion professionals highly effective Software as a Service (SaaS) expertise that gives a 360-view of their business, permitting them to chop prices, save time, and improve income. Founded in 1985, Ungerboeck is headquartered within the United States, with regional presence in Germany, France, Mexico, England, Australia, Mainland China, Hong Kong, and Singapore. ungerboeck.com
Contact:
Stacie Bauer, Event & Sponsorship Coordinator, Marketing
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