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Hong Kong:
Fresenius Medical Care, the world’s main supplier of services and products for people with renal ailments, immediately signed a memorandum of understanding (MoU) with the National Kidney Foundation (NKF) Malaysia, to work collectively in selling kidney health and the prevention of persistent kidney illness amongst youngsters and their households in Malaysia. The organizations will leverage Fresenius Medical Care’s worldwide Corporate Social Responsibility (CSR) initiative, The Kidney Kid, to offer schooling and leisure about kidney health to youngsters and their carers.
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Fresenius Medical Care immediately signed a memorandum of understanding (MoU) with the National Kidney Foundation Malaysia, to work collectively in selling kidney health and the prevention of persistent kidney illness amongst youngsters and their households in Malaysia. (Photo: Business Wire)
The Kidney Kid was first launched in Asia Pacific on World Kidney Day in 2017 and has now grown to develop into a world success story that’s bridging the hole to higher kidney health information and behaviors. As a complete ‘edutainment’ (schooling + leisure) program, the colourful superhero is on a mission to assist youngsters study extra about their ‘super organs’, the kidneys, by a sequence of thrilling adventures. Aimed at youngsters aged 6 to 12 years outdated, The Kidney Kid assets can be found to youngsters, mother and father and lecturers throughout comics, actions, video games and movies by a recreation app and web site, in addition to print supplies. The assets assist youngsters to discover ways to preserve their kidneys wholesome whereas having enjoyable in a gaggle with their lecturers or carers.
Kicking off in October this 12 months, Fresenius Medical Care and NKF Malaysia will embark on a variety of actions that embody collaborating with colleges and institutes to activate The Kidney Kid initiative with the overarching message of stopping persistent kidney illness (CKD). The partnership comes because of the rising variety of kidney failure instances and the pressing want to teach Malaysians about prevention from an early age.
“The Kidney Kid represents Fresenius Medical Care’s commitment to building awareness of kidney health and assisting prevention of CKD in the diverse communities we serve. Through this initiative, we have already reached over 60,000 children with our on-site events across the Asia Pacific region, and are now reaching more children globally. The superhero’s impact has been amplified through extensive media coverage, internet and social media presence. Importantly, by communicating health information through animation and interactive learning, The Kidney Kid’s health messages resonate across different age groups, cultures and literacy levels. We are delighted that we can now further extend our superhero’s reach through our collaboration with the National Kidney Foundation, where we will work together to help build healthier communities in Malaysia,” stated Mr. Pradeep Ranjan, Managing Director of Fresenius Medical Care Malaysia.
“We are honored that Fresenius Medical Care Malaysia has come forward to assist NKF in our public education and CKD prevention programs. Every year, more than 8000 Malaysians are diagnosed with kidney failure, with a total of 44,000 currently on dialysis. We believe this partnership, specifically with The Kidney Kid initiative, will provide crucial information on kidney health for children and their carers in a fun and interactive way. It’s never too early to take preventive measures, which is why we want to start the habit of good kidney care at a young age”, stated Ms. Khor Xin Yun, Chief Executive Officer of NKF Malaysia.
Since its inception, The Kidney Kid has created numerous alternatives to foster the alternate of kidney health information between youngsters, mother and father, lecturers, communities and healthcare professionals. During the early years of this system, the superhero made an look as a full-sized mascot at a Malaysian orphanage, partaking youngsters with interactive bodily video games, storytelling movies and animations and a wholesome lunch. Throughout Asia Pacific, The Kidney Kid has appeared at kindergartens, colleges, purchasing malls, hospitals and not-for-profit organizations, the place the character has concerned tens of 1000’s of kids in coloring-in, dressing-up, video games and quizzes to find out about kidney health whereas having fun with themselves. The Kidney Kid now shares its health messages by native renal communities and non-government organizations all through the world – together with a partnership with youngsters’s hospitals in China and all through the huge community of the Boys and Girls Clubs of America.
For additional info, please contact:
Dr Alexandra Villar: [email protected]
The Kidney Kid assets
Follow The Kidney Kid on Instagram @the.kidney.child and Facebook @thekidneykid.org
To obtain The Kidney Kid app, please go to the App Store or Google Play and seek for ‘The Kidney Kid’.
Visit The Kidney Kid web site at thekidneykid.org
Opportunities for collaboration
For these in bringing The Kidney Kid initiative to their college or institute, please go to NKF’s web site at nkf.org.my or name 03-7954 9048 ext. 218 / 207.
ABOUT FRESENIUS MEDICAL CARE
Fresenius Medical Care is the world’s main supplier of services and products for people with renal ailments of which round 3.8 million sufferers worldwide commonly endure dialysis therapy. Through its community of 4,163 dialysis clinics, Fresenius Medical Care supplies dialysis therapies for roughly 346,000 sufferers across the globe. Fresenius Medical Care can be the main supplier of dialysis merchandise corresponding to dialysis machines or dialyzers. Along with its core business, the Renal Care Continuum, the Company focuses on increasing in complementary areas and in the sphere of vital care. Fresenius Medical Care is listed on the Frankfurt Stock Exchange (FME) and on the New York Stock Exchange (FMS).
For extra info, please go to the corporate’s web site: www.freseniusmedicalcare.asia
ABOUT NATIONAL KIDNEY FOUNDATION OF MALAYSIA
The National Kidney Foundation (NKF) Malaysia is a non-profit charitable group devoted to serving to Malaysians affected by finish stage kidney failure who lack entry to or can’t afford dialysis therapy. NKF presently has over 1,700 dialysis sufferers receiving sponsored dialysis therapy in 28 dialysis canters nationwide.
DISCLAIMER
This launch incorporates forward-looking statements which can be topic to numerous dangers and uncertainties. Actual outcomes may differ materially from these described in these forward-looking statements on account of varied elements, together with, however not restricted to, modifications in business, financial and aggressive circumstances, authorized modifications, regulatory approvals, outcomes of medical research, international alternate fee fluctuations, uncertainties in litigation or investigative proceedings, and the supply of financing. These and different dangers and uncertainties are detailed in Fresenius Medical Care AG & Co. KGaA’s reviews filed with the U.S. Securities and Exchange Commission. Fresenius Medical Care AG & Co. KGaA doesn’t undertake any accountability to replace the forward-looking statements in this launch.
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