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NEW YORK, Oct. 17, 2022 (GLOBE NEWSWIRE) — Fluent, Inc. (NASDAQ: FLNT), a number one data-driven efficiency advertising and marketing firm, in the present day introduced its complete set of viewers segments will probably be out there by way of TransUnion’s TruAudience® Data Marketplace. The partnership connects Fluent’s database of 280 million US client profiles to TransUnion’s three-dimensional view of id — overlaying individuals, properties, and units delivering scale throughout 80 million US-connected households.
“As the consumer journey becomes increasingly fragmented and expectations around ad relevance continue to increase, now more than ever advertisers need reliable, privacy-compliant data to improve their audience targeting,” stated Brian Hogan, President of Data Solutions at Fluent. “We’re proud to partner with TransUnion to make our 100% declared and opted-in data easily accessible to advertisers to enhance their omnichannel marketing initiatives and drive better business outcomes.”
The TruAudience Data Marketplace is an end-to-end resolution for executing excessive constancy streaming and omnichannel campaigns with consistency and scale. The market is probably the most leveraged viewers focusing on options throughout main streaming publishers, demand-side platforms (DSPs), and supply-side platforms (SSPs). Clients can create customized audiences and attain customers with the appropriate message throughout a number of channels.
“Media buyers and sellers can now access Fluent’s database of US consumer profiles in the TruAudience Data Marketplace providing the ability to transact on Connected TV and streaming audio with precision targeting at scale,” stated Michelle Swanston, VP of Media and Entertainment and Head of Data Marketplace at TransUnion. “This collaboration enables advertisers to deliver better-targeted campaigns across people, households, and connected devices.”
Fluent’s first-party, single-source information is 100% identity-based, offering full addressability and significant scale in a cookieless world. Fluent’s strong set of client attributes spans key classes like well being, finance, politics, house and household, demographics, and extra. Now out there in the TruAudience Data Marketplace, advertisers can leverage customized and syndicated segments to allow more practical viewers focusing on throughout programmatic, social, and Connected TV platforms.
To be taught extra about Fluent’s Audience Solutions, get in contact at [email protected].
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a world data-driven efficiency advertising and marketing firm and trusted development accomplice for main manufacturers. Experts in creating worth for customers, Fluent leverages its client database, digital media portfolio, and proprietary information science and expertise to ship outcome-based options for entrepreneurs. Founded in 2010, the corporate is headquartered in New York City.
About TransUnion (NYSE:TRU)
TransUnion is a world info and insights firm that makes belief doable in the fashionable economy. We do that by offering an actionable image of every individual to allow them to be reliably represented in {the marketplace}. As a outcome, companies and customers can transact with confidence and obtain nice issues. We name this Information for Good.® A number one presence in greater than 30 international locations throughout 5 continents, TransUnion gives options that assist create financial alternative, nice experiences, and private empowerment for a whole lot of thousands and thousands of individuals.
http://www.transunion.com/business
About TruAudience by TransUnion
Powered by a three-dimensional view of individuals, households, and units, TruAudience® options present exact, scalable id to allow viewers focusing on and client engagement throughout offline, digital, and streaming environments. To be taught extra, go to www.truaudience.com.
Forward-Looking Statements
This press launch comprises “forward-looking statements,” as that time period is outlined beneath the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements could also be recognized by phrases similar to “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and different phrases of comparable that means. Such forward-looking statements are topic to dangers and uncertainties which can be typically troublesome to foretell, are past our management and which can trigger outcomes to vary materially from expectations. Readers are cautioned not to position undue reliance on these forward-looking statements, that are based mostly on our expectations as of the date of this press launch and converse solely as of the date of this press launch. Readers are additionally suggested to think about the elements beneath the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-Okay, as could also be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and different SEC filings. The Company undertakes no obligation to publicly replace or revise any forward-looking assertion, whether or not on account of new info, future occasions or in any other case, besides as required by legislation.
Contact Information
Fluent, Inc.
Media Relations
advertising and [email protected]
