Mumbai, Maharashtra, India:
Felisha, a number one cosmetics firm based by Mr Pravesh Kanther in 2019, participated in the lately concluded Cosmoprof – India’s largest cosmetics exhibition held at the Jio World Convention Centre. Felisha presently holds three manufacturers beneath its wings – Urban Veda, Color Fx, and Skin Fx. Urban Veda is a famend model from UK, based by Mr Sheilesh Shah. Visionaries in the cosmetics business, each Mr Pravesh and Mr Sheilesh had been current at Cosmoprof to exhibit the manufacturers.
Felisha Cosmetics is the pioneer in introducing revolutionary merchandise in novel classes unexplored by its contemporaries. This makes Felisha a ground-breaking cosmetics firm in the Indian magnificence market. Cosmoprof grew to become the excellent launchpad for Felisha because it unveiled its recent vary of nail care and enamels from Color Fx. The ranges are curated conserving in thoughts the trending nail sport with superior high quality. Felisha additionally introduced a specifically curated vary of face serums, Superfood Face Elixir, beneath the label Skin Fx. These serums include hero components that focus on pores and skin considerations like pigmentation, pimples, darkish spots, dry pores and skin and likewise.
Urban Veda’s distinctive and in depth tub and physique line was the spotlight of Felisha’s exhibit. An interactive part was arrange particularly for the attendees to provide them a first-hand expertise of the merchandise.
Sheilesh Shah, Founder, Urban Veda highlights the manufacturers USP’s and shares, “I have always been inspired by our traditional ancient remedies. At Urban Veda, we have recreated them with a twist of modernity. We have formulated products that help pollution-proof skin, leaving it less vulnerable to dehydration, dullness, stress and the urban environment. Urban Veda is a multi-award winning natural Ayurvedic skincare collection, created to tackle 21st century skin problems effortlessly.”
Pravesh Kanther, Founder & CEO, Felisha Cosmetics says, “Felisha Cosmetics was launched just before the pandemic, and we have since been looking for a grand platform to showcase our quality products. Cosmoprof is a largescale B2B event which makes it the perfect dais to not just stand strong and make a mark in the beauty community but also generate B2B leads to further expand our business. The three-day exhibition has concluded successfully and I am elated that Felisha Cosmetics has leveraged the exhibition seamlessly to showcase its products and unveil its new launches.”
Felisha Cosmetics will quickly be launching over 20 new merchandise with the goal to alter the face of the cosmetics business. The model primarily goals to make cosmetics and skincare reasonably priced with out compromising on high quality.
Felisha Cosmetics stands out for taking note of element conserving in thoughts the curiosity of each their finish customers and the setting. 
Launched in 2019, Felisha Cosmetics is a revolutionary and accountable cosmetics and skincare firm. With two SBUs and an unique advertising and distribution contract, Felisha Cosmetics is an business skilled in launching worldwide manufacturers in India. The three manufacturers beneath its wing are Color Fx, Urban Veda and Skin Fx. The present choices of Color Fx are nail enamels, kajal & eyeliner. A nail care line is quickly to be launched. Urban Veda is a UK-based model with all kinds of tub and physique merchandise that observe the holistic rules of Ayurveda whereas additionally conserving in thoughts the trendy person’s wants. Skin Fx is a skincare model that presently has sheet masks. An thrilling vary of face serums is to be launched quickly. While the USPs of every model and product is various, Felisha’s common idea is to be a accountable firm, not only for the customers but in addition for the setting. They present vegan and cruelty-free merchandise that are free of toxins and components that may adversely have an effect on customers.
