Premium menswear model SELECTED HOMME launches its Autumn Winter vary with Brand Ambassador Saif Ali Khan in a visually interesting digital movie
MUMBAI, India, Oct. 13, 2022 /PRNewswire/ — Sartorial fashion meets a traditional icon as SELECTED HOMME unveils their newest digital marketing campaign starring Bollywood actor and Brand Ambassador Saif Ali Khan. The epitome of understated and easy fashion, Saif Ali Khan presents the model’s Autumn Winter 2022 Collection which spotlights traditional and impeccable menswear trend. The new marketing campaign underscores SELECTED HOMME’s attraction to discerning people with a refined sense of fashion.
The marketing campaign opens with a voice-over by Saif Ali Khan, who elucidates what trend means to him towards a sequence of aesthetically shot visuals. When it involves fashion, Saif is in pursuit of timeless magnificence, delicate brilliance, all traits of the SELECTED man. Styled within the newest items by SELECTED HOMME, the movie additionally highlights the textures of the brand new vary by means of interspersed close-up pictures of key items from the gathering whereas maintaining the inventive worth with excessive strains, frames and symmetry.
The camerawork follows Saif by means of a setup of massive pillars, clear partitions, straight strains, off-centred angles, captured by means of varied angles, thus transporting the viewer into Saif’s surreal world of sartorialism. A visible depiction of Saif’s fashion journey, the movie captures how he embraces his genuine self, being comfy, suave and stylish in his pores and skin.
Speaking on the partnership, Saif Ali Khan commented, “I am honoured to have been associated since 2019 with SELECTED HOMME – a brand that speaks to my own personal style. Classic and evergreen pieces never go out style, and I am happy to team up with SELECTED HOMME once again to bring the brand’s creative vision of timeless elegance to life. For me, when it comes to fashion- it is all about finding the right fit that makes you feel special, and when you feel special, you #FeelSELECTED.”
Speaking on the marketing campaign, Mr. Vineet Gautam, CEO and Country Head at BESTSELLER India, says, “With the #FeelSELECTED Campaign, we aim to bring contemporary menswear to the forefront as we strengthen our partnership with our Brand Ambassador Saif Ali Khan for four years in a row. With his charismatic sense of style, Saif truly embodies the ‘SELECTED Man’. Through this campaign, we are excited to showcase the new Autumn Winter’22 collection to our growing base of customers who value fashion that is classic, minimalist and refined.”
SELECTED HOMME’s new Autumn Winter 22 vary reiterates the significance of the correct match and a spotlight to element by means of prime quality premium clothes that seamlessly takes one from day to nighttime. All the items are versatile and apt for layering for the upcoming winter season. With an emphasis on tailoring, the brand new vary spans knits, coats, jackets in an array of textiles and supplies comparable to suede, leather-based, wool and corduroy, thus catering to assorted sartorial wants. The new assortment is now available in shops and on-line at https://www.selectedhomme.in/selected-by-saif-ali-khan
The digital movie is supported by a strong omni-channel advertising and marketing marketing campaign spanning OOH, Retail, Content, Events in addition to Digital and Social.
Watch the video on hyperlink – (1) 𝐅𝐄𝐄𝐋 𝐒𝐄𝐋𝐄𝐂𝐓𝐄𝐃 | 𝐒𝐀𝐈𝐅 𝐀𝐋𝐈 𝐊𝐇𝐀𝐍 | 𝐀𝐖’𝟐𝟐 – YouTube
About SELECTED HOMME:
Based in Denmark, SELECTED HOMME is a world model for males, offering trendy shoppers a singular providing of fashion and craftsmanship at a pretty worth level. We at all times attempt so as to add an edgy contact to our progressive kinds and goal to supply collections that may be the bottom to any wardrobe, at all times in sync with the present tendencies. We goal for high quality over amount, which is why sustainability is a fundamental focus for us. Every assortment needs to be extra sustainable than the final. This underlines the duty we take for our future environmental footprint. With SELECTED you’re by no means out of fashion however have a high quality that’s constructed to final. SELECTED India at the moment has 40 shops and 63 shop-in-shops unfold throughout the nation. SELECTED is on the market on-line with www.selectedhomme.in and current with main on-line companions.
About BESTSELLER India:
BESTSELLER India is a part of BESTSELLER, a family-owned trend firm based in Denmark, Europe in 1975. Worldwide, BESTSELLER is current in 46 nations by means of greater than 2,800 chain shops and 12,000 exterior multi-brand shops. Read extra about BESTSELLER at www.bestseller.com.
Today, we offer quick inexpensive trend for girls, males, youngsters and youngsters. Our merchandise can be found on-line, in branded chain shops and in multi-brand and shops the world over.
BESTSELLER India markets and sells the 5 BESTSELLER manufacturers JACK & JONES, VERO MODA, ONLY, SELECTED HOMME and PRODUKT. BESTSELLER India at the moment has 388 unique model retailers and is current in over 1251 shop-in-shops in exterior multi-brand shops all through India.
Photo: https://mma.prnewswire.com/media/1920353/FeelSELECTED.jpg
Logo: https://mma.prnewswire.com/media/1920354/Selected_Homme_Logo.jpg
