› Company initiates revolutionary movement to engage customers and fans
› Pilot project set in motion across 15 cities in India
› Radical campaign set to create organic brand advocates for ŠKODA AUTO in India
Mumbai, __ July 2022 – In what will be a path-breaking initiative when it comes to customer
engagement, customer satisfaction and customer involvement, ŠKODA AUTO India has set the ball
rolling on the revolutionary, yet fun, ‘Fans of ŠKODA’ movement. It’s a campaign that directly
involves and engages with ŠKODA customers and with fans of the brand where Škodians directly
participate in drives, events and product launches.
Speaking on the project, Zac Hollis, Brand Director, ŠKODA AUTO India, said, “Fans of ŠKODA
is a project that is really close to my heart. I have always enjoyed interacting with our customers,
and this endeavour will only heighten brand engagement and involvement with our customers and
fans who love our cars. I believe it is satisfied customers and organic fan communities that make
the difference between a successful brand and an iconic one. Fans of ŠKODA, alongside our
network expansion and increased customer touchpoints, is one more way for all of us at ŠKODA to
get closer to our customers.”
Under the ‘Fans of ŠKODA’ initiative, ŠKODA will conduct 15 customer activities across
Ahmedabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi,
Guwahati, Indore, Jaipur, Kochi, Kolkata, Noida and Surat. This revolutionary movement for
customer engagement and customer satisfaction comes on the back of some incredible success
and record-breaking sales for ŠKODA AUTO India in the first half of 2022, where the company
surpassed annual sales of 2021 within H1 2022, and crossed 205+ customer touchpoints in the
› is successfully steering through the new decade with the NEXT LEVEL – ŠKODA STRATEGY 2030.
› aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments
and additional e-models.
› is emerging as the leading European brand in India, Russia and North Africa.
› currently offers its customers 12 passenger-car series: the SLAVIA, FABIA, RAPID, SCALA, OCTAVIA and SUPERB
as well as the KAMIQ, KAROQ, KODIAQ, ENYAQ iV, ENYAQ iV Coupe and KUSHAQ.
› delivered over 870,000 vehicles to customers around the world in 2021.
› has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful
vehicle manufacturers in the world.
› independently manufactures and develops not only vehicles but also components such as engines and
transmissions in association with the Group.
› operates at three sites in the Czech Republic; manufactures in China, Russia, Slovakia and India primarily through
Group partnerships, as well as in Ukraine with a local partner.
› employs more than 43,000 people globally and is active in over 100 markets.