ABU DHABI, United Arab Emirates, July 13, 2022 (GLOBE NEWSWIRE) — Etihad Airways, the nationwide service of the United Arab Emirates proclaims its partnership with Junk Kouture, the world’s largest sustainable youth trend competitors.
Junk Kouture’s partnership with Etihad Airways will see an thrilling providing throughout a number of communication channels, becoming a member of the sustainability targets and efforts of each corporations. As a part of the settlement, Etihad will present flights to all competing groups in Junk Kouture throughout 5 worldwide markets. Locally, Etihad will donate out of date plane objects similar to outdated seat covers, carpets, cabin crew uniforms and life vests to UAE colleges taking part in Junk Kouture for upcycling and use of their scholar’s designs. A variety of social media and content material choices will probably be developed and produced amplifying the message of grass roots change.
The partnership is introduced within the lead as much as the primary ever World Final of Junk Kouture at Etihad Arena, Yas Island, Abu Dhabi scheduled for 11 January 2023. The iconic gold venue will host the high-octane occasion celebrating youth creativity, sustainability, efficiency and self-expression. Sixty designs, together with 10 from the UAE, and their groups from New York, London, Milan, Paris and Dublin will probably be flown to Abu Dhabi by Etihad Airways to compete for the title of World Designer of the Year.
Supporting Junk Kouture as an occasions associate on the Abu Dhabi City Final in Manarat Al Saadiyat on Saadiyat Island and the World Final on the Etihad Arena on Yas Island is Miral, Abu Dhabi’s main creator of immersive locations and experiences. With the assist of Miral and Etihad Airways, all worldwide members and supporters travelling to the World Final of Junk Kouture will probably be immersed within the tradition and leisure Abu Dhabi has to supply.
Curated to shine a lightweight on the significance of local weather change by creativity, Junk Kouture challenges younger individuals to make hanging and imaginative outfits out of 100% recyclable supplies and objects which might be typically unfairly labelled as waste. Etihad Airways are additionally utilizing innovation and creativity to rework the way forward for flying and they’re main the business in decarbonising aviation. The airline is lowering the impression of aviation on the atmosphere by initiatives such because the Greenliner programme, analysis into sustainable aviation fuels and dedication to scale back single-use plastics. This aligns with the younger members of Junk Kouture utilizing their innovation to create trend from supplies similar to orange peel, espresso capsules, Pampas grass and single use plastic baggage due to this fact changing into the longer term era of round engineers.
Amina Taher, Vice President Brand, Marketing and Sponsorship at Etihad Airways, stated: “We are delighted to announce our partnership with Junk Kouture which reinforces our position as a leader in sustainability. As the UAE’s national airline, we are proud to extend our own sustainability ambitions to empower our partners to contribute in their own way. In the past, we’ve successfully partnered with artists to recycle aircraft parts into sculptures, and we’re excited about this latest journey into the world of fashion.”
Troy Armour CEO of Junk Kouture stated: “We absolutely recognise and commend the tremendous efforts Etihad Airways are making towards sustainability and we’ve been blown away by their passion of what Junk Kouture is doing at grass roots level. They understand and want to support our drive for change in sustainability through creativity and innovation in young people, creating the circular engineers of tomorrow. Partnering with a global brand like Etihad Airways who aligns with our ethos and values, cements our mission at Junk Kouture and we look forward to having the team at Etihad Airways and Miral alongside us to make it happen!”
With the remaining 5 City Finals of Junk Kouture set to happen this autumn, together with the Abu Dhabi City Final hosted in Manarat Al Saadiyat on Saadiyat Island, scholar members from every metropolis will battle it out for his or her place and a golden ticket offered by Etihad Airways on the evening of the Junk Kouture World Final within the Etihad Arena on January 11, 2023. An evening of creativity, efficiency and expertise awaits. A celebration of younger individuals and the round engineers of tomorrow.
To obtain high-definition photos: photos right here
About Junk Kouture
Junk Kouture is a inventive program for youth that promotes the significance of sustainability. Highlighting the truth that what we view as ‘junk’ could be recycled in helpful and impactful methods, it challenges younger individuals to create stunning and attention-grabbing trend outfits out of supplies which might be usually thrown away.
Founded in Ireland in 2010 by tech entrepreneur, and CEO of Junk Kouture, Troy Armour, the competitors has recruited 100,000 members thus far, produced 15,000 distinctive designs, saved 40,000kg of waste from landfill and amazed packed crowds at 60 sold-out area reveals. Now, in 2021, Junk Kouture is increasing and going world with a 10-year ambition to complement the lives of a billion younger individuals by creativity and sustainability.
The Junk Kouture World Tour 2022 will happen in 6 main cities, together with Dublin, London, Milan, Paris, New York City and Abu Dhabi, earlier than the World Final, overseen by a panel of movie star judges, happening in January 2023.
The progressive competitors is free to enter and open to all college students between the ages of 13 and 18. Participants might be part of as people or in teams of as much as three. Designed to create an inclusive neighborhood, educate individuals in regards to the significance of defending our planet and selling creativity, college students of all backgrounds and ranges of expertise are welcome to affix.
Keep on top of things with all issues Junk Kouture 2022, together with dates and tickets to all finals throughout social media @junkkouture and on-line www.junkkouture.com.
Media Contact
Katie Brill
SVP PR and Communications, Junk Kouture
[email protected]
A photograph accompanying this announcement is out there at https://www.globenewswire.com/NewsRoom/AttachmentNg/5a953f64-e590-425b-86ed-ffbc2096676f
