Mumbai, Maharashtra, India:
Eros Investments, a number one Global Media, Entertainment & Technology portfolio of ventures, and Xfinite, a decentralized leisure ecosystem, have partnered with veteran leisure and tech entrepreneur Calvin Cheng, to launch ‘XelebX’, the world’s largest Web 3.0 members-only superstar fan membership. The partnership will introduce over 200 million current followers of worldwide influencers and celebrities related to Eros’ ecosystem and its group firms to the brand new metaverse with NFTs and Fan Tokens.
XelebX shall be accessible solely by way of NFT memberships. The NFT membership holders will get entry to varied advantages, together with unique entry to digital meets with the influencers, unique content material, digital backstage passes, and superstar NFT collectibles.
XelebX, at a later stage, will launch fan tokens that observe an influencer’s reputation and shall be tradeable on main exchanges permitting holders throughout fandoms to commerce and alternate worth freely. This will even allow influencers and celebrities to collaborate and develop their fanbase in a means native to Web 3.0 interoperability and composability.
Existing Community Key to Success
Calvin Cheng says, “Web 3 is all about community building. Other platforms have tried this in the past. They built the tech but struggled to build the community – the key to Web 3’s success. We already have the tech expertise and an amazing community of hundreds of millions of fans. We will now onboard them into the Metaverse using the latest digital asset and Web 3 technologies.”
Next Evolution of Media and Entertainment
Kishore Lulla, Chairman, Eros Investments, says, “Over five decades, Eros has built one of the largest media and entertainment businesses enthralling millions of fans and launching some of the biggest stars in India. One of the key reasons for our success is our ability to embrace change – from film to TV to the Internet and now Web 3.0 and readiness to lead it from the front. The metaverse and the immersive Internet are the technological tides that will carry us forward for the next 50 years. Eros is committed to being at the forefront of its adoption.”
Swaneet Singh, CEO of Xfinite, says, “With Xfinite, Eros has already gained invaluable experience in media built upon virtual assets and the blockchain. XelebX is the next natural innovation to bring the global community of entertainment fans into the metaverse and unlock immersive interaction with the influencers they follow.”
Xfinite’s companion Mad Influence, a number one influencer advertising and marketing firm, has joined XelebX, the world’s first Metaverse Members-Only Influencer Fan Club. Various celebrities from Mad Influence have related to XelebX for the launch. Gima Ashi (Garima Chaurasia), an Indian-origin actor, mannequin, and social media influencer with 14.6 million followers on Instagram and part of Mad Influence’s ecosystem, says, “I am super excited to join XelebX. The platform will facilitate better engagement with my fans and allow both fans and I to monetise our relationships through digital assets like NFTs and Fan tokens.”
Eros Investments is a enterprise with belongings in media, sports activities, blockchain, digital commerce and gaming. Its portfolio firms embody Eros Media World, Eros Now, Xfinite, EXR, and Eros Innovations. Disruption is on the coronary heart of Eros Investments, and its core tradition is deeply rooted in next-generation mental properties with expertise because the driving drive. Its blockchain, sports activities, and leisure ventures have been sport changers with a strong first mover benefit. Eros Investments is a future-ready group dedicated to creating the Web 3.0 ecosystem with a mission to make the world of leisure higher by way of innovation and variety.
About Xfinite
Xfinite is a decentralised leisure ecosystem the place customers flip their time and engagement into rewards, manufacturers promote with belief and creators construct economies. Xfinite achieves this by democratising premium content material and NFTs by way of merchandise resembling Mzaalo and MzaaloNFT. Mzaalo is a play-to-earn VoD platform providing thousands and thousands of customers of premium content material throughout 12,000+ films, music, originals, and dwell TV. Users redeem earned tokens throughout 600+ established manufacturers, merchandise, digital items, video games, and superstar experiences. It is on the iOS, Play Store, and JioStore, and offers leisure to thousands and thousands of Daily Hunt, Josh, Eros Now customers, SpiceJet and Daimler travellers. Xfinite’s soon-to-be-launched NFT market, MzaaloNFT will join shoppers and NFT collectors to native and globally acclaimed artists, celebrities, athletes, thousands and thousands of digital collectables, and extra. The ecosystem is powered by the Xfinite Entertainment Token ($XET). $XET is on the market on BitMart, MEXC, Tinyman and Algofi in addition to on high-performing staking platforms like Yieldy. It can be the one media-entertainment-based blockchain platform to get the Virtual Asset License from the Dubai authorities.
www.xfinite.io
www.mzaalo.com
www.mzaaloNFT.com
About Calvin Cheng Web 3 Holdings
Calvin Cheng is at present the Chairman of listed Chinese EdTech agency ReTech Technology Co, which he led to an Initial Public Offering, along with different high-profile buyers from China. ReTech’s shareholders embody a number of co-founders of Alibaba, in addition to founders of different main Chinese tech firms. Prior to ReTech, Cheng was the Head of Elite Model Management for Asia. He was additionally the licensee for Ford Supermodel of The World for China, Singapore and Malaysia. Cheng launched a media funding fund with considered one of China’s largest movie and media group, The Bona Film Group.
In Singapore, Cheng was the founding director of Lumina-Looque Group, which organises style occasions for world luxurious manufacturers like LV, Moncler and Ferrari. Lumina was additionally concerned in organising the launch of Dubai Meydan City. Cheng is the previous appointed Member of Singapore’s Parliament and Young Global Leader of the World Economic Forum.
Calvin Cheng Web 3 Holdings was the primary NFT and Fan Token firm to be granted a license by Dubai Virtual Asset Regulatory Authority (DVARA).
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