NEW DELHI, (*25*)Nov. 9, 2022 /PRNewswire/ — What started as a rise in shopper curiosity in content material companies has grown into a full-fledged content material supply unit, with its personal platform for Envigo. In 2021-22, the Covid pandemic served as a large lever for digital transformation. This helped enhance the significance of digital content material in shopper choice making. Digital (or internet) content material is taking part in a larger-than-ever position in consciousness, engagement, and choice making by customers, and its rapid affect has been on the burgeoning demand of knowledgeable created digital content material.
“As always, we learned our best business lessons from our customers,” says Santosh Singh, VP, Digital Marketing at Envigo. “We have had a large uptick in content delivery revenue – new website sections, content optimisation projects and website redesign projects with a heavy focus on quality customer content. We have delivered 25 million words in the past 12 months. We are aiming at increasing this by 10 times in the coming year.”
How does one ship 25 million words
Envigo works with a proprietary community of current consultants – SMEs, professionals in the sector, and skilled journalists and writers – to cater to business niches. The agency has created a inhouse software program platform for managing writers, editors, initiatives and shoppers – all in one place. For every new trade or shopper, Envigo recruits consultants onto its community. Writer and editor recruitments are actually sturdy workflows which have confirmed to be massively scalable. There are not any geographic or time constraints – work every time and from wherever – and that has stored content material creation on time, and as per the spec supplied in high quality and amount. The entire program is managed by monitoring bespoke KPIs – Acceptance ratio, Editing ratio and Turnaround instances – that are used to rank and reward writers.
“Envigo delivered what we needed – Content at Scale, which was a key requirement for Kenko Health,” says Aniruddha Sen, Founder, Kenko Health, India’s main on-line well being care supplier.
Along with Kenko Health, Envigo has supplied scalable high quality content material to Unacademy, Careers360, ExtraMarks and IndusInd Bank, amongst others.
What is subsequent for Envigo
Envigo has an inside software program platform that’s used to handle massive volumes of content material era, enhancing and approval. The firm plans to speculate additional in this platform and make it out there as a content material creation platform for its shoppers.
About Envigo
Envigo (www.envigo.co.in) is a digital company based mostly in New Delhi. It has over 100 staff and works with shoppers from India, UK, USA and New Zealand. Its companies embody digital advertising and marketing, content material manufacturing and administration, and internet growth.
Contact Name: Saurabh Kumar
Email ID: [email protected]
Phone Number:9891053212
Website Name: https://www.envigo.co.in/
Logo: https://mma.prnewswire.com/media/1942484/Envigo_Logo.jpg
