Eminent Nutrition Thought Leaders Join Hands with Superfoods Valley to Support Nutritional Transparency and Solve for Hidden Hunger

• India Suffers from Triple Burden of Malnutrition
• 700 Million Indians Suffer from Micronutrient Deficiencies

When given the proper gas, our our bodies can heal themselves. Nutrition is so simple as that but it’s probably the most complicated and widening gaps throughout the globe. In some excellent news, Nutrition and Food-tech Startup, Superfoods Valley has collaborated with eminent vitamin thought leaders, meals scientists, vitamin technologists, and wellness consultants to try at fixing India’s dietary hole with its modern options.

 

Founded by Amarpreet Singh Anand, Superfoods Valley now holds the belief, help, and experience of former National Institute of Nutrition (NIN) and Indian Council of Medical Research (ICMR) Director Dr. B. Sesikeran, Dr. P R Krishnaswamy (Ex-Director & Founder, Protein Foods and Nutrition Development Association of India), Dr. Shovan Ganguli (Food Researcher & Scientist), Sheela Krishnaswamy (Renowned Nutrition and Wellness Expert), Mallika Janakiraman (Nutrition Strategy Advisor & Consultant).

 

Headquartered in Bangalore, Superfoods Valley goals to help dietary transparency, bridge the vitamin hole with its modern merchandise and data-backed tech options to problem the continued endemic of hidden starvation and micronutrient deficiencies and make vitamin simple and accessible for all.

 

Sharing his views, Former NIN and ICMR Director, Dr. B. Sesikeran states, “Superfoods Valley has taken on the task of making nutrition a central point of every household so that they can choose the right kind of foods and avoid the wrong ones. Malnutrition doesn’t only mean undernutrition, it means both undernutrition as well as overnutrition. A few decades ago, undernutrition was a more severe concern but now we have more overnourished children and even adults. Reasons for this are many, for instance, the country underwent economic development and better living status, less physical activity, more refined foods, and less traditional home foods, etc.”

 

Speaking of Superfoods Valley’s penetration into meals science with technological developments, Dr. Shovan Ganguli feedback, “With the government’s many fortification initiatives in the past and increased access to food, our calorie intake, and macronutrients are nearly taken care of. Yet there is a rising concern about micronutrient deficiencies of VIT D, VIT B12, VIT A, etc which affect childhood growth and can often lead to stunting issues. Using tech to solve for this and connect a wider and deeper audience with the message of eating nutritious food is a great advancement.”

 

Adding her sentiments to the dialog, Mallika Janakiraman shares, “When it comes to nutrition, there is an over-clutter of information on social media. For the same health issue, you may find 10 different solutions which can leave the consumer confused. What if this information could come to them in a comprehensible, credible, and tech-abled format, leaving them empowered? What India needs is behavior modification and technology is the biggest icebreaker to that. Any new innovative solution needs to be 360 degrees and sustainable, which is what makes Superfoods Valley’s attempt so attainable.”

 

While concluding the dialog, Amarpreet Singh Anand, Founder and CEO expressed his gratitude & pleasure in bringing nice minds collectively to collaborate and study from their numerous experiences to remedy for a few of the greatest vitamin challenges we face. “Superfoods Valley was birthed from a very personal need for fulfilling my own children’s nutritional needs and in just a year, I am joined by great minds and their potent expertise in this journey. I am truly humbled and inspired to find disruptive solutions that Make Nutrition Easy for all!”