Pune, Maharashtra, India:
Fibe (previously often known as EarlySalary), India’s largest client lending platform has appointed actor Tahir Raj Bhasin as its model ambassador. Tahir will likely be part of Fibe’s advertising and marketing campaigns. He will take part in several advertising and marketing adverts and endorsement campaigns for the homegrown model. This collaboration will entice the eyeballs of millennials and GenZs. The movie drives the message that the model might help fulfil their wishes akin to taking journeys, procuring, talent improve, and so on.
With a brand new face, the corporate has additionally introduced its new tagline ‘Aapke Paise Wali Vibe’ signifying its fast and hassle-free software course of in addition to the benefit at which its prospects can avail of its companies.
The marketing campaign focuses on Fibe as the answer which breaks away from the notion that taking a mortgage is daunting and requires a tedious course of by establishing Fibe as a pleasant credit score supplier, which is intuitive, straightforward and offers loans crafted for everybody’s wants with none prolonged course of or questions relating to utilization of the mortgage.
Speaking on the launch Mr. Sudesh Shetty, Founding Member and Director – Marketing, Fibe stated, “While we transitioned from EarlySalary to Fibe, the brand promise of enabling lifestyle upgrades remains intact. Since inception, our communication has always been on a lighter and fun side which makes us more appealing to millennials and GenZs. With the new brand, we wanted to take this to the next level. Tahir perfectly personifies the brand Fibe – he is stylish and stands out from his cohorts. His memorable portrayal of the character and his humble and outspoken demeanor outside of the movies have resonated with many millennials.”
Talking about his affiliation with the model, Tahir Raj Bhasin stated, “I am delighted and excited to be a part of this campaign. The experience of taking a loan has fundamentally changed with Fibe providing a completely tech-driven offering to their consumers. It has a hassle-free process made available to millennials and GenZs on their phones. Given the fact that the brand is ‘Made in India’ and has made its mark in the market in such a short time is remarkable.”
Fibe is a confluence of ‘Finance + Vibe’ that displays the model’s effort to present a hassle-free financing expertise to its customers. It believes that the identify will additional combine a superior buyer expertise because the centerpiece of its business mannequin.
Fibe offers hassle-free monetary options to younger Indians by offering quick access to credit score, catering solely to younger professionals. The firm has expanded into the affordability section with its Buy Now Pay Later (BNPL) companies throughout Edtech, Healthtech, Shopping and Lifestyle sector. It offers short-term and long-term private loans up to Rs. 5 lakhs which is definitely payable in EMIs inside 3-24 months. As a end result, the model’s target market is increasing to embody a extra various buyer base from tier-2 and tier-3 cities. Currently, the corporate is current in 150 cities and elevated its buyer base from 35,000 new prospects monthly to 1 lakh new prospects monthly.
It goals to fortify its presence by attaining an AUM of $2.5 billion over the following 5 years. Recently, it raised $110 million in sequence D funding that was led by TPG’s The Rise Fund & Norwest Venture Partners in August.
Video hyperlink of Ad: https://www.youtube.com/watch?v=vTHSZvJBUII
Fibe (beforehand EarlySalary) is one in every of India’s main client lending apps centered on younger, aspirational and tech-savvy Indian customers. It is constructing a monetary ecosystem that allows the mid-income group to fulfil their aspirations. It is an trade chief within the wage advance section with the quickest processing time. It has launched a number of monetary merchandise like Cash Loans, long-term Personal Loans and Buy Now Pay Later plans. It presents a 100% digital mortgage software course of that takes simply seconds to full. Fibe has grown multifold over time and emerged as a market chief in offering monetary help to younger middle-income teams in India. The firm has already disbursed almost 2.8 million loans value $1 billion.
- Winner of the BFSI Leadership Award on the fifth NBFC100 Tech Summit
- Winner of Young Indians Delhi Youth Conclave Award
- Dream Company to Work for in Fintech by HRM Asia Pacific Congress
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