Dynata's Global Consumer Trends survey: 53% of people are struggling to afford basic wants; 67% have reduced spending to combat inflation

New knowledge from “Staying Ahead of the Downturn” reveals widespread monetary struggles for a lot of, amid financial uncertainty, as 49% consider a recession is imminent

DALLAS, Sept. 28, 2022 /PRNewswire/ — Dynata, the world’s largest first-party knowledge platform for insights, activation and measurement, immediately launched the most recent installment of its Global Consumer Trends sequence, “Staying Ahead of the Downturn.” Uncovering the struggles of many shoppers, who face myriad waves of monetary obstacles — not the least of which is an unsure future — the brand new analysis reveals how international shopper behaviors are shifting. Businesses should take notice of these modifications to keep forward of the financial downturn.

Using responses greater than 11,000 shoppers in 11 nations, Dynata’s “Global Consumer Trends: Staying Ahead of the Downturn” sought to higher perceive how the evolving financial panorama is affecting shoppers’ conduct and impacting manufacturers. Key findings embrace:

1.    Consumer notion issues

•  Nearly half of shoppers globally (49%) “strongly” or “very much” consider we are coming into a recession
• 56% say their nation’s leaders aren’t doing sufficient to combat inflation

2.    Many battle to make ends meet  

• 53% globally are struggling no less than barely to afford basic wants — particularly power and utilities, adopted by meals, basic clothes and housing
• 65% of Britons have issue to pay for power and utilities

3.    People are slicing consumption and shopping for secondhand merchandise

• 67% have taken motion to cut back spending. Top objects to lower embrace leisure journey (61%), in-person leisure (61%), eating places (59%) and vogue (clothes past basic wardrobe (59%)
• 27% of shoppers are shopping for secondhand merchandise

4.    When it is price paying extra

• 1 in 5 “almost always” or “often” pay extra for a model, product, or service that represents their values; greater amongst Gen Z and Millennials
• 8 in 10 say they are seemingly to proceed even when it prices extra

Learn extra

• Download Global Consumer Trends: “Staying Ahead of the Downturn” from Dynata’s web site.
• Register right here to be a part of a webinar on Sept. 29, tailor-made to EMEA and APAC audiences, and achieve extra insights about how shoppers are adjusting their conduct to higher adapt to, and put together for, an unsure future.

Research methodology

“Global Consumer Trends: Staying Ahead of the Downturn,” attracts on responses from 11,103 shoppers throughout 11 nations — the United States, Canada, United Kingdom, France, Germany, Italy, Spain, the Netherlands, China, Japan and Australia — between Aug. 1-8, 2022. Participants had been chosen throughout all Dynata’s on-line analysis panel property, and the samples quota-controlled to replicate the inhabitants on age, gender and area. The margin of error (on the 95% confidence degree) is +/- 3% on the nation degree, +/-1% on the complete degree.

About Dynata

Dynata is the world’s largest first-party knowledge platform for insights, activation and measurement. With a attain that encompasses practically 70 million shoppers and business professionals globally, and an intensive library of particular person profile attributes collected via surveys, Dynata is the cornerstone for exact, reliable high quality knowledge. The firm has constructed progressive knowledge providers and options round its strong first-party knowledge providing to carry the voice of the shopper to your complete advertising and marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel advertising and marketing ROI. Dynata serves greater than 6,000 market analysis, media and promoting businesses, publishers, consulting and funding companies and company clients in North America, South America, Europe and Asia-Pacific. Learn extra at www.dynata.com. 

Photo – https://mma.prnewswire.com/media/1909303/Global_Consumer_Trends_Staying_Ahead_of_the_Downturn.jpg

Logo – https://mma.prnewswire.com/media/808175/Dynata_Logo.jpg

View authentic content material:https://www.prnewswire.co.uk/news-releases/dynatas-global-consumer-trends-survey-53-of-people-are-struggling-to-afford-basic-needs-67-have-reduced-spending-to-combat-inflation-301635258.html

Source link