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“The Argentinian motorcycle market is very interesting, Ducati has a strong positioning in this country in which over the years we have been able to achieve excellent results, both in terms of volumes and market share”, stated Francesco Milicia, Ducati VP Global Sales and After Sales. “In Argentina we can count on a great collaboration with the Volkswagen Group which distributes our bikes, and it is also thanks to this strong relationship that we are able to take this important step which will help to strengthen our position in this market even more”.
“Argentina is an important pillar for Volkswagen Latin America. With this new investment, we will continue to strengthen our brand in the region, with models that are increasingly adapted to the needs of our customers,“ said Pablo Di Si, Executive Chairman of Volkswagen Latin America. “Starting to assemble Ducati motorcycles in Córdoba is a great joy, since Volkswagen Group Argentina will be the first VW Group subsidiary in the world to do so.”
The industrial relationship between Ducati and Volkswagen Group Argentina started in 2013, after Audi AG purchased the Italian motorbike producer globally in 2012. Ducati has an excellent recognition in the high-performance Argentinian motorbike market, having achieved glorious outcomes in phrases of market penetration.
Ducati at present has seven unique dealerships in Argentina, which commercialize the full vary of Ducati and Ducati Scrambler motorcycles. Each supplier provides an built-in service and a showroom space the place the bikes are uncovered, with an unique house devoted to the “Land of Joy” and the Ducati Scrambler merchandise.
The first mannequin to be assembled Córdoba Industrial Center can be the Ducati Scrambler Icon. The Ducati Scrambler vary has grow to be the most appreciated in the Argentinian market, after the first native presentation in 2016. Its urban-inspired motorcycles, designed below the post-heritage idea, invite personalization and self-expression whereas providing complete versatility in their use, sustaining the options and attribute gear of each Ducati model product.
