Mumbai, Maharashtra, India:
Dorf Ketal, the research-based specialty chemical compounds producer, celebrated company gifting for the current Diwali season in a singular method to carry a distinction to society. With an intention to create larger good for society, Dorf Ketal, donated the company gifting (non-CSR) funds to Vidyadaan Sahayyak Mandal (VSM), on the purchasers’ behalf. VSM stands to assist needy and deserving college students to proceed their schooling by offering steering and monetary help.
This heartfelt initiative was undertaken and led by Subodh Menon, Founder and Director, Dorf Ketal. Unlike the traditional method of exchanging presents with purchasers and associates, Dorf Ketal took the freedom of donating the gifting funds to VSM and in return shared the donations receipts with the purchasers and associates, making them a part of this new ritual. A letter from Subodh Menon addressing every shopper and affiliate individually additionally inspired them to undertake comparable initiatives for inducing a constructive influence in society.
Subodh Menon stated, “This festive season, we earnestly wished to put our efforts of gifting for a greater good. Our intention was to celebrate the festivities with the underprivileged and share the joy of giving with our clients and associates. This initiative not only provided us with an opportunity to share with society, but it also inspired people around us to make festivities more joyous and meaningful. We hope we can encourage organizations across India to undertake similar initiatives and empower the underserved section of society. After all, who needs firecrackers when kindness can make some noise and do the lightworks?”
Festivities in India maintain distinctive significance in India, many corporates and companies ritualistically have fun by exchanging presents with their stakeholders. Dorf Ketal meant to make the ritual significant and add worth by sharing the festivities with the underprivileged part of society and empowering their lives. Beyond their CSR initiatives, Dorf Ketal plans to proceed the ritual of sharing pleasure and kindness with society for each festivity going ahead. 
