Derek and Hannah Jeter Sign Long-term Partnership With Grand Wagoneer

AUBURN HILLS, Mich., Oct. 28, 2022 /PRNewswire/ — 

• Derek and Hannah Jeter will seem in Grand Wagoneer’s new marketing campaign “Eyes Wide Open” as a part of multi-year partnership 
• Multi-faceted “Eyes Wide Open” advertising marketing campaign, operating throughout North America, launches in the present day (Oct. 28) with a 60-second nationwide spot in the course of the first recreation of world championship baseball sequence 
• 360-degree advertising marketing campaign consists of tv, social media and digital media channels and future print extensions 
• In addition to the 60-second launch video, the marketing campaign will characteristic 30-second and 15-second video content material operating throughout a number of media platforms 

Celebrated baseball participant and American sports activities icon Derek Jeter will star together with his spouse, style mannequin and tv host Hannah Jeter within the Grand Wagoneer’s new “Eyes Wide Open” marketing campaign as a part of a long-term partnership. The 60-second launch spot, “Eyes Wide Open,” will debut in the course of the first recreation of the world championship baseball sequence this night. The 60-second “Eyes Wide Open” video could be considered here. 

The Grand Wagoneer marketing campaign will run in North America throughout tv, social media and digital media channels, together with future print extensions. In addition to the 60-second launch spot, the marketing campaign will embrace 30-second and 15-second video content material that includes Derek and Hannah, operating throughout a number of media platforms. 

“Derek is more than an American sports legend whose grit, talent and determination propelled him to achieve the highest heights of professional success. He is also a businessman, family man and a force in popular culture,” mentioned Olivier Francois, chief international advertising officer, Stellantis. “Together with Hannah, a former tennis athlete who is a successful fashion model and television host in her own right, they have three young children and embody the American dream. As the Jeter family builds the next chapter of their legacy, the Grand Wagoneer will help take them there as part of our long-term relationship.”

“Family means everything to both Hannah and me,” mentioned Derek Jeter. “Valuing the time we spend together and working to achieve the goals we set together are critically important, and those are priorities that have been imprinted on me from the example my parents set. I was raised in a city not far from where the Grand Wagoneer is built in Michigan, and this partnership means a lot to me to tap into that rich history and share it with our children.”

“Between school drop-offs and daily life, we spend a lot of time together as a family on the road,” mentioned Hannah Jeter. “We wanted a vehicle that was authentic to our needs. The Grand Wagoneer will give us all of that, and so much more.” 

“Wagoneer is steeped in American history, technology and sophistication that supports our customers’ active lifestyle,” mentioned Jim Morrison, senior vp and head of Jeep model North America. “The Grand Wagoneer Obsidian driven by Derek and Hannah Jeter embodies American authenticity with an inside that has artisan ranges of expertise. And with the all-new Hurricane Twin Turbo 510 engine, delivering 510 horsepower and 500 lb.-ft. of torque, the Grand Wagoneer presents the facility, vary and dynamics that everybody, together with one in all America’s most celebrated ballplayers, can really recognize.” 

The Jeter household spends quite a lot of time collectively, documented on the couple’s social media channels, together with time driving round Miami and New York and Derek getting his fingernails painted by his daughters. (The Jeter youngsters are portrayed by actors within the “Eyes Wide Open” tv marketing campaign.) 

The “Eyes Wide Open” video consists of voice-over, noting:

“Ever wonder why they call it the American dream …
And not the American goal?
Or the American plan?
Maybe it’s because in dreams, you can do anything.
You can be reborn in the motor city …
And rise up in the city that never sleeps.
You can turn time inside out, again and again.
In dreams, you can hold your entire world in the palm of your hand.
And you can do it all with your eyes wide open.” 

The Grand Wagoneer “Eyes Wide Open” marketing campaign was filmed on the streets of New York City, together with Greenwich Village, along with upstate New York. The marketing campaign was created in partnership with Highdive company in Chicago.

Wagoneer
Wagoneer returns as a premium extension of the Jeep® model whereas persevering with its legacy as the unique premium SUV. Building on a wealthy heritage of premium American craftsmanship whereas providing a brand new stage of consolation, legendary 4×4 functionality and customer support, Wagoneer forges a brand new path – one which defines the brand new normal of sophistication, authenticity and fashionable mobility. Offering a novel and premium customer support expertise, Wagoneer delivers heat, succesful, modern and genuine autos with premium design cues and know-how to a brand new, distinctive and profitable array of consumers. Combining these attributes with sturdy SUV credentials, the Wagoneer and Grand Wagoneer construct on the unique premium SUV by defining the following technology of an American icon. Stellantis presents a portfolio of manufacturers and is a number one international automaker and mobility supplier. For extra info relating to Stellantis (NYSE: STLA), please go to www.stellantis.com.

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SOURCE Stellantis