- Coupons value 100 million yuan are prepared for grabs on Dada Group’s JDDJ throughout Shanghai’s Double Five Shopping Festival, in an effort to increase consumption.
- Batches of digital vouchers are additionally being issued by the town to stimulate spending in the course of the ongoing pageant, with JDDJ designated as an official accomplice platform for utilizing the vouchers.
- JDDJ sees vital gross sales increase pushed by platform coupons and metropolis’s vouchers.
SHANGHAI, Sept. 8, 2022 /PRNewswire/ — JDDJ, the on-demand retail platform operated by Dada Group ( Nasdaq: DADA), is distributing buying coupons value 100 million yuan, in collaboration with accomplice retailers and model homeowners, to support consumption and brick-and-mortar retail restoration. Consumers can use the coupons along with the e-vouchers issued by the Shanghai authorities when continuing to buy checkout on JDDJ.
Shanghai kicked off its annual Double Five Shopping Festival in July with numerous promotional campaigns and actions to increase consumption. As a part of the efforts, the town is distributing rounds of digital consumption vouchers to residents for utilizing on numerous platforms together with JDDJ.
Data on JDDJ and Shop Now from August 28 to September 4 exhibits the effectiveness of the spending-stimulant marketing campaign that has boosted development in a number of classes of merchandise: in contrast to the identical interval final 12 months, gross sales of menswear elevated by 4.8 instances, dwelling home equipment grew by 5.7 instances, perfumes and make-up units had been up by over 3 times, and shopper electronics recorded a development of 180% year-over-year.
Besides bringing customers a handy buying expertise and reductions, JDDJ has additionally helped bodily retailers and model homeowners obtain vital development in the course of the buying occasion. JDDJ and Shop Now’s knowledge from August 28 to September 4 exhibits Mi Stores, Sephora, and Vats Liquor Chain Stores in Shanghai all realized a gross sales development of over ten instances, and CR Vanguard’s gross sales elevated by greater than 5 instances, year-on-year.
In addition to Shanghai, since 2022, JDDJ and Shop Now have partnered with cities comparable to Changsha, Yantai, Zhengzhou, and Yibin to distribute e-vouchers. Moving ahead, JDDJ and Shop Now will proceed stepping up efforts to make better contributions to the high-quality development of the true economy.
SOURCE DADA GROUP
