D2C personal care brand Pilgrim expands leadership


New Delhi, 5th September 2023: Pilgrim, one of India’s fastest growing D2C personal
care brands, has announced the expansion of leadership with the appointment of two new
team members to accelerate omnichannel strategy and footprint in the brick-and-
mortar model. Anirudh Likhite has been appointed as Vice President-Supply Chain
and Procurement and Nilesh Kambli as the Senior Vice President-Customer
Experience. In their new role, they will play an important part in delivering easy product
accessibility, superior experience and quality across both digital and physical touchpoints.
Being an online-first D2C brand, e-retail has been the primary distribution model for Pilgrim
till now. As Pilgrim forays into offline channels, the new leadership’s expertise and vision will
complement the company’s vision of creating a seamless brand experience across diverse
channels. On the appointment of the new hires, Gagandeep Makker, Co-founder, Pilgrim
said, “In the journey of establishing ourselves as a prominent D2C personal care brand, one
principle has remained at the core of our ethos: consumer-centricity. As we evolve, our
commitment to this principle deepens, leading us to make strategic decisions that enhance
our brand’s promise. Strengthening our leadership team is a reflection of this commitment.
With Anirudh’s and Nilesh’s skills in driving growth, enhancing customer delight experience
and optimizing operations, we are confident that their combined expertise will be
instrumental in propelling Pilgrim’s omnichannel strategy forward and ensuring a seamless
brand experience for our valued customers.”
Anirudh Likhite, ex-Nykaa and LOreal, brings over 13 years of hands-on experience in
building supply chain teams, networks, and strategic processes. This is across five distinct
business segments — eB2B, General Trade, Modern Trade, International Business
(Exports), and Pro (dedicated to salon professionals). Anirudh’s role is to bolster Pilgrim’s
growth mission and drive a successful omnichannel approach for deeper consumer
Nilesh Kambli, a seasoned professional with over 11 years of experience, is a recognized
authority in elevating customer experiences. With an accomplished background at The
Souled Store, 91Springboard, and HDFC LTD, Nilesh excels in comprehending customer
preferences and implementing effective operational strategies.


Please enter your comment!
Please enter your name here