Delhi, India:
Costa Coffee as a part of the marketing campaign can be collaborating with artist Christina Furtado, famously often called ‘_potatoface_’. Through this collaboration, artist Christina Furtado, the face behind the favored social media sensation PotatoFace, has been roped in to design a digital mini-series and Costa cups in line with the festive spirit. The collection of digital movies depict the enjoyment of celebrating Diwali with family members. With a splash of vibrant colors and relatable animated situations, Furtado may even be designing limited-edition festive espresso cups. The creatives characterize Costa Coffee’s imaginative and prescient of delivering imaginatively crafted espresso experiences.
Commenting on the brand new marketing campaign, Vinay Nair, General Manager, India & Emerging Markets, Costa Coffee, mentioned, “At Costa Coffee, we aim to identify varying occasions in India, as the country is a melting pot when it comes to culture and traditions. For generations, coffee has been a reason for people to come together and mingle. We are deeply rooted in the Indian community and believe Diwali to be the perfect time to bond with loved ones and relive fond traditions. A uniquely creative collaboration with Christina Furtado is a testament to our vision of establishing a unique Costa Diwali tradition while engaging with our consumers while they reminisce nostalgic festive memories.”
Creative companion, Christina Furtado, mentioned, “Growing up in India, I have always been mesmerised with Diwali and collaborating with Costa Coffee, my favourite coffee brand, is a dream come true. Not only that my Diwali design is featured on Costa Coffee cups pan India, but we are also inspiring our audience to reminisce precious memories of Diwali through the IG short reels mini-series. This project with Costa Coffee has been an emotional and nostalgic ride. I am glad we that are able to strike a chord with millions of people across the country. This campaign will forever be close to my heart.”
Costa Coffee continues to handcraft the best high quality espresso for the Indian market. The model has been increasing its cafe footprint in India, specializing in high-streets, malls & airports, and goals to additional develop its attain to a pan-India presence by 2025.
Watch the collection of digital movies right here:
Coca-Cola in India is without doubt one of the nation’s main beverage corporations, providing a spread of wholesome, protected, high-quality, refreshing beverage choices to customers. Since its re-entry in 1993, the corporate has been refreshing customers with its beverage merchandise – Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Fanta Apple Delite, Limca, Limca Sportz, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid vary of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia vary of cold and warm tea and occasional choices, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged ingesting water and Kinley Club Soda. The Company alongside with its owned bottling operation and different bottling companions, via a robust community of over 2.6 million stores, touches the lives of tens of millions of customers, at a price of greater than 500 servings per second. Its manufacturers are a few of the most most popular and most offered drinks in the nation, with Thums Up and Sprite being the highest two promoting glowing drinks.
The Coca-Cola India system gives direct employment to 25,000 folks and oblique employment to greater than 150,000 folks. The Coca-Cola system in India is contributing in its personal small method to constructing sustainable communities via group initiatives underneath World Without Waste, Fruit Circular Economy, water stewardship, ladies empowerment, and plenty of others. For additional data on the corporate’s India operations and its merchandise, please go to: www.coca-colaindia.com.
About Christina Furtado
Christina, aka @potatoface_ is a stellar animator, illustrator, and content material creator. She can be a robust believer in spreading pleasure and nostalgia via her content material.
After pursuing her bachelors in Mechanical Engineering and Masters in Supply Chain administration, Christina thought it was time to observe her ardour. She labored in the company world for few years however at all times thought one thing was lacking. During COVID when Christina was laid off of her job, she determined to grab the second and be taught illustration and animation. She watched as many movies as she may on YouTube and taught herself.
Her content material covers a large style, starting from comedy movies to those that take us again in time and make us admire the fantastic thing about easy issues. She gathers all of her childhood reminiscences and makes stunning montages for folks to observe.
With every part that’s been occurring in the world, we frequently overlook these stunning nostalgic moments that when introduced us immense pleasure. Her thought behind her content material was to create a digital time machine that will take the viewers again to these good outdated days. A candy escape from all of the chaos.
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