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NEW YORK, Sept. 22, 2022 (GLOBE NEWSWIRE) — Contently, Inc., an industry-leading content material advertising and marketing platform, introduced Dawn DiLorenzo as Head of Marketing. She will oversee the corporate’s model consciousness, lead technology, and gross sales enablement initiatives whereas becoming a member of Contently’s government workforce.
“We had an extremely intensive expertise search, and as soon as I met Dawn, it was clear she was the best individual for the job,” said Contently CEO Pearl Collings. “This role is essential to Contently—we needed an expert marketer who can guide other marketing leaders across industries. Dawn has the perfect balance of creative skills and technical know-how to take us where we need to go next.”
DiLorenzo brings greater than twenty years of expertise main advertising and marketing groups at B2B expertise corporations like Epicor, Community Brands, and Valogix. She makes a speciality of growing data-driven advertising and marketing packages that construct pipelines and generate income. During her tenure at YM Careers by Community Brands, she doubled web site site visitors in a 12 months, drove hundreds of thousands in income, and elevated gross sales pipeline development by twenty-seven p.c.
“I needed to accomplice with an {industry} chief, altering the way in which entrepreneurs create, distribute, and measure digital content material,” DiLorenzo said. “As a marketer for more than 20 years, I was also looking for an opportunity to advocate for and propel great marketing teams. Contently’s perspective on marketing strategy, technology, and talent resonated with me on many levels, and I bought into their mission as soon as I met Pearl.”
The rent comes at a important time in content material advertising and marketing. According to Gartner, advertising and marketing budgets have elevated year-over-year to 9.5% of complete income. However, budgets nonetheless path the place they had been earlier than 2020, and a majority of CMOs stated they lack in-house expertise. How these corporations spend money on advertising and marketing expertise, freelance sources, and content material technique will considerably impression their development throughout a interval of financial uncertainty.
“Since the early 2000s, entrepreneurs have struggled to not solely produce and distribute content material at scale, but in addition to measure and validate significant business outcomes,” DiLorenzo said. “Contently does this in a single platform. My plan is to put Contently at the forefront of every enterprise marketing team’s strategy for years to come.”
About Contently
Contently’s content material advertising and marketing platform makes it straightforward to create high-performing content material and measure its impression, right down to the greenback. Our highly effective content material advertising and marketing platform and world-class freelance community offers manufacturers every thing they should create tales that delights their viewers, builds deep relationships, and drives outcomes. We’re totally distant, headquartered in New York City, and proud to be the recipient of quite a few honors, together with G2’s #1 Enterprise Content Creation Solution and Gartner Peer Insights’ Customer Choice. We’ve additionally been acknowledged by AdAge, Crain’s, Fortune, and Inc. as a Best Place to Work.
