PRATO, Italy, Oct. 06, 2022 (GLOBE NEWSWIRE) — Commerce Layer, the ecommerce software program supplier that empowers manufacturers and retailers to promote something by means of any digital channel globally, at the moment introduced a partnership with Rapha, the world’s chief in biking attire, to construct new and thrilling digital buying experiences throughout its world business.
Revenue alternatives typically lie in new markets. But conventional monolithic ecommerce platforms current a lot of hurdles to manufacturers as they appear to increase to new markets, together with constructing and sustaining a brand new web site for every native market, lack of customization alternatives for promoting, poor web site efficiency, foreign money conversion charges, and extra. Rapha’s partnership with Commerce Layer comes at a vital time because it seems to increase gross sales on current and future digital channels, allow extra personalization for the merchandise it sells, and develop throughout its worldwide markets.
“Rapha’s purpose is to inspire the world to live life by bike. By partnering with Commerce Layer and migrating our ecommerce platform, we will be able to create unique and exciting customer shopping journeys for cyclists all around the world,” mentioned Andy Berks, Chief Digital Officer of Rapha. ”Commerce Layer presents a brand new and particular person method to ecommerce by means of well separating commerce information from artistic content material. This permits Rapha full management over our digital channels by means of which we are able to ship an distinctive, native and related expertise for all.”
As one the world’s high biking attire manufacturers, Rapha has outfitted numerous biking novices to the world’s most well-known biking groups and WorldTour professionals. Its attire continues to develop in recognition throughout the globe due to its consolation, efficiency and elegance. As Rapha seems to proceed increasing internationally, Commerce Layer helps Rapha to:
- Create shoppable moments on any digital platform: Website, social media, streaming, chat, and extra – with Commerce Layer’s 400+ APIs and 30+ endpoints, there are infinite potentialities for promoting.
- Future-proof its ecommerce presence: Commerce Layer’s a whole lot of APIs permit Rapha to reap the benefits of any new digital channel, together with its web site, cell apps, and even untested areas like augmented actuality, the Metaverse, NFTs, and extra.
- Enhance and increase the way it sells merchandise throughout the globe: Rapha can configure market-specific guidelines to create localized tariffs and stock methods, all managed from a single occasion and with out foreign money conversion charges.
- Easily handle personalised promotions and pricing: Customized promotions primarily based on particular person buying historical past might be simply created and constructed by growth groups. If the advertising and marketing workforce can dream it, the event workforce could make it.
- Enable zero-lag buying experiences: Inventory availability is synced in real-time and pages load quicker in contrast to monolithic ecommerce platforms.
“Commerce Layer’s platform is built to be as flexible, scalable, and extensible as possible,” mentioned Filippo Conforti, CEO and co-founder of Commerce Layer. “Rapha’s team can now focus on designing new customer experiences and delivering new business value instead of getting bogged down with time-consuming and frustrating maintenance.”
Rapha chosen Commerce Layer over main ecommerce options. It will work with different Commerce Layer companions together with Contentful and Cloudinary to handle content material and function its composable digital asset supervisor.
About Commerce Layer
Commerce Layer helps firms promote their merchandise by means of any digital channel (net, app, voice, IoT, and so forth.) through the use of the Commerce Layer’s API. With an API-first answer, and a whole suite of developer instruments, Commerce Layer prospects can scale their companies into a number of markets with ease.
About Rapha
Rapha’s goal is to encourage the world to dwell life by bike. Founded by Simon Mottram in London in 2004, Rapha is the world’s first and best biking clothes model. Rapha’s merchandise have redefined consolation, efficiency, and elegance for cyclists from absolute rookies to WorldTour professionals. With modern merchandise designed for all sorts of terrain and rigorously examined around the globe, we purpose to enhance the using expertise for everybody.
Media Contact: Crystal Hermond, [email protected]
