New API helps retail automotive advertising businesses consolidate metrics into broader consumer reporting
— Adam Frantz, Cognition Digital President and CTO
PONTE VEDRA BEACH, FL, UNITED STATES, October 17, 2022 /EINPresswire.com/ — Cognitiondigital.io right now introduced the discharge of a brand new analytics API for its Amazon Demand-side platform (DSP), tailor-made to satisfy the wants of automotive sellers, manufacturers, and advert businesses, with nearly real-time insights and in-depth evaluation of marketing campaign efficiency.
“The goal of our new API is to open the doors to a complete set of ad analytics data. Advertisers can access details of a complete customer journey. Agencies can integrate these insights into their marketing dashboards, pulling data from several different sources to give the best possible overview. We are answering the call from marketing agencies who are eager to consolidate their programmatic metrics into broader client reporting for their dealers,” stated Cognition Digital President and CTO Adam Frantz.
Merging insights from the Ad Server, the Demand Side Platform, and the Amazon Marketing Cloud (AMC) attribution software, the brand new API creates a holistic image of all the interplay with an advert marketing campaign from advert creation, to bidding to win placement, and thru the acquisition motion taken by a shopper. Marketers can use this granular information to place the advertising puzzle into perspective in their very own dashboards and evaluate the marketing campaign outcomes to information from alternate campaigns corresponding to Google and Facebook adverts.
“An important and unique aspect is that we integrated data from the Amazon Marketing Cloud and can bring back ad attribution to what has been sold at the store level. You can look at a dealer’s list of sold customers and establish which of those sold customers viewed specific ads and inspect the journey from first seeing an ad to coming into a store and purchasing a vehicle. Ad agencies no longer have to create separate integrations to several different tools to aggregate and review data. CognitionDigitial.io provides that comprehensive pool of data all in one place,” Frantz added.
The solely Amazon Verified Partner constructed for Automotive, Cognitiondigital.io is designed particularly to holistically combine with Amazon’s suite of Ad Tech options. It delivers a customer-centric promoting expertise leading to greater clickthrough charges, decrease value per lead, and a extra environment friendly media purchase. Using the platform to create promoting experiences custom-built for every shopper, auto sellers are seeing a 54% improve in engagement and a mean discount in advert budgets of 42%.
The platform allows automotive dealerships to effectively talk the appropriate message to the appropriate audiences whereas highlighting their native dealership throughout Amazon OTT, Dynamic Amazon Display, and Streaming Audio.
The cognitiondigital.io platform additionally connects with the instruments the dealership makes use of and effectively integrates with all main stock options to assist sellers get essentially the most out of their stock.
For extra info go to: https://www.cognitiondigital.io.
About Cognitiondigital.io
The solely Amazon Verified Partner constructed for the automotive trade, Cognitiondigital.io is constructed to combine seamlessly with Amazon’s Demand-side Platform (DSP). It delivers marketing campaign workflow automation, offline attribution, and a extra environment friendly media purchase.
The platform is seamless, moveable, scalable, and agile. https://www.cognitiondigital.io.
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