New Delhi, India:
 For the first time ever, Coca-Cola India has launched an unique music ‘Memu Aagamu’. The new music is an extension of Coca-Cola’s world model platform – Real Magic™ – which invitations everybody to rejoice the actual magic of humanity. It additionally syndicates with the model’s philosophy energizing, uplifting, and rejuvenating the youth with a scrumptious Coke and their liked music from completely different components of the world. At the similar time, it captures the essence of Coca-Cola itself: actual style that’s indescribable, distinctive, a contact of actual magic.

 

The music is an upbeat, energetic dance-pop quantity that fuses collectively Hindi, Korean, and English lyrics, with a Telugu hook phrase “Memu Aagamu, Asalu Aagamu” translating to “we won’t stop, we really won’t stop”. With this launch, Coca-Cola India seeks to faucet into the Gen Z viewers’s #1 ardour level of music and goals to rejoice the magic of world and native inventive collusion by bringing collectively Indian and Korean artists.

 

The music has been produced by Lost Stories duo Prayag Mehta and Rishab Joshi alongside with famend Ok-Pop producer S.TIGER and sung by Armaan Malik, the first-ever artist of Indian origin to characteristic on Spotify’s Times Square billboard. It additionally options verses from TRI.BE, lady band and rising stars of the Korean-pop world. The challenge has been managed by Coca-Cola’s companions at WPP – OpenX and Motion Content Group in conjunction with Universal Music Group for Brands, India.

 

Arnab Roy, Vice President & Head-Marketing, Coca-Cola India and Southwest Asia stated, “This is the first time ever when two distinct musical cultures are coming together to create magic for the Telugu market. With this, we aim to further Coca-Cola’s strong heritage of connecting people across borders and cultures.”

 

“We are ecstatic to be partnering with rising musical talent and widely loved stars from India and Korea – Allu Arjun, Armaan Malik, Lost Stories, and TRI.BE. No matter the genre, artist, song, or era, music is timeless—it is emotional, personal, inclusive, and authentic—just like every bottle of Coca-Cola. We are happy to provide a connection point for fans around the world to come together and enjoy this new extraordinary experience, using the reach of our iconic brand.”

 

South celebrity Allu Arjun stated, “It was wonderful being a part of Coke’s music video. A soundtrack bringing together different cultures and languages. It was an amazing experience working with the top musical talent from K-Pop band TRI.BE and great Indian talent such as Armaan Malik & Lost Stories. A first of its kind collaboration.”

 

Armaan Malik, Indian singer-songwriter & report producer stated, “There’s real magic in music. A magic like no other. It has the power to bring various cultures together and connect with millions across the globe. I’m so excited to be a part of this massive project in collaboration with Coke. As a person, I’ve always been extremely driven and full of creative energy and Coke’s new track ‘Memu Aagamu’ channels that vibe perfectly. With this new cross-cultural collab which fuses Hindi, Telugu, Korean and English, we hope to make people all around the world groove and feed off of this very energy!”

 

TRI.BE, Ok-Pop artist stated, “It was a great honour to have been able to participate in Coca-Cola India’s first-ever original track. Seeing different cultures come together through music is always an amazing experience and “Memu Aagamu” is a implausible instance of how we will all come collectively as one. Being in a position to sing and carry out in Korean makes this challenge much more significant for us and we had a tremendous time collaborating in the choreography instantly. We hope everyone round the world enjoys “Memu Aagamu” as a lot as we do.”

 

The music video has been filmed in Thailand and options and celebrates the artists coming collectively to carry out the music in a Coke-themed atmosphere.

 

Watch right here: https://www.youtube.com/watch?v=dS_wr57Zpis