New Delhi, Delhi, India:
This is a first-of-its-kind product innovation by Coke in India. The bottle could be ordered by way of a microsite by filling within the present recipient’s residential handle and a personalized festive want or message. The recipients will then obtain the personalized bottle by way of supply, which will probably be pre-programmed to detect the presence of the sender’s cell phone to ensure that it to be unlocked. This distinctive bottle acts as a symbolic reminder of a promise made to fulfill in individual.
Kaushik Prasad, Director, Marketing, model Coca-Cola, stated, “We at Coca-Cola are exhilarated to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new ‘locked’ bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.”
The innovation will probably be introduced alive by a 360-degree marketing campaign, together with a collection of digital movies, partnerships with common influencers, and a TVC movie that has been conceptualized by inventive associate Ogilvy. Watch the TVC right here: https://www.youtube.com/watch?v=8MVrlpqK8Ss
Sukesh Nayak, Chief Creative Officer, Ogilvy India, added, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations, sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”
The restricted version Coke bottle is now out there to order and present without spending a dime by way of the devoted microsite, which could be accessed via cell phones.
Over the previous two years, amidst the pandemic, the festive season has been lacking the spark of bodily connections, as customers resorted to ‘virtual wishes’. This Diwali, Coca-Cola seeks to evoke a sense of togetherness amongst individuals and convey again the actual magic of celebrating festivities in-person with family members.
Watch the magic come alive right here: https://www.youtube.com/watch?v=M0ZB6OsBaQ
Coca-Cola in India is likely one of the nation’s main beverage corporations, providing a spread of wholesome, secure, high-quality, refreshing beverage choices to customers. Since its re-entry in 1993, the corporate has been refreshing customers with its beverage merchandise – Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Fanta Apple Delite, Limca, Limca Sportz, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid vary of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia vary of cold and warm tea and occasional choices, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged consuming water and Kinley Club Soda. The Company together with its owned bottling operation and different bottling companions, via a powerful community of over 2.6 million stores, touches the lives of hundreds of thousands of customers, at a fee of greater than 500 servings per second. Its manufacturers are a few of the most most popular and most offered drinks within the nation, with Thums Up and Sprite being the highest two promoting glowing drinks.
The Coca-Cola system in India is contributing in its personal small strategy to constructing sustainable communities via group initiatives underneath World Without Waste, Fruit Circular Economy, water stewardship, ladies empowerment, and lots of others. For additional info on the corporate’s India operations and its merchandise, please go to: www.coca-colaindia.com.
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