Mumbai, July 10, 2026 (BFN Bureau): Chupps footwear has announced a year-long partnership with the P. Gopichand Badminton Academy (PGBA) as its official footwear recovery partner. The announcement was made jointly by Yashesh Mukhi, founder of Chupps footwear, and Pullela Gopichand at a press meet in Hyderabad.
The partnership aims to enhance Chupps footwear’s recovery category by allowing athletes to use the footwear during off-court time. This will enable the brand to gather direct feedback on comfort, cushioning, fit, and recovery needs from athletes who train in one of India’s most demanding environments.
Collaboration Details
Pullela Gopichand, a renowned coach known for his role in the success of athletes like Saina Nehwal and PV Sindhu, will work closely with Chupps footwear to bring scientific rigor to the product development process. The partnership will also include on-ground branding at PGBA, co-branded digital content, and a feedback loop with athletes to shape product development.
Quotes from Leadership
Pullela Gopichand stated, “Recovery is an essential part of every athlete’s journey, yet it often doesn’t receive the attention it deserves. Comfortable, supportive footwear plays a meaningful role in helping athletes recover between training sessions. I’m pleased to partner with Chupps footwear, a brand that is taking a thoughtful approach to understanding athlete needs and using real feedback to improve its products.”
Yashesh Mukhi added, “As more people take up sports and fitness, recovery is becoming an important part of the conversation. For us, this partnership is an opportunity to understand real usage better and continue improving the product in a meaningful way.”
Key Takeaways
- Chupps footwear partners with PGBA as its official footwear recovery partner.
- The partnership focuses on gathering athlete feedback on footwear performance.
- Pullela Gopichand will collaborate with Chupps on product development.
- Initiatives include on-ground branding and co-branded digital content.
