LOS ANGELES, May 18, 2021 (GLOBE NEWSWIRE) — Leading socially-conscious e-commerce retailer, CAUSEBOX, in the present day introduced the rebrand and rename of its firm to Alltrue. Best recognized for its flagship quarterly subscription field and seasonal markets, the model is increasing its providing to embody subscription-based eco-friendly necessities, a model new journal and podcast community, and connected-community options to convey its fast-growing membership collectively on-line and offline.
“The evolution to Alltrue is a natural step that will allow us to deliver on our ultimate vision — to create a 360° socially-conscious lifestyle membership that sits at the intersection of commerce, content, and community,” mentioned Matt Richardson, co-founder and CEO of Alltrue. “With the rebrand and expansion of our membership, we aim to make conscious consumption and intentional living even more accessible and affordable. We are investing heavily in content and community features, strengthening our positioning as a source of truth and solidarity as we collectively adapt to more socially and environmentally responsible lifestyles.”
Alltrue has at all times been a community-powered firm, taking merchandising cues instantly from membership suggestions mixed with highly effective knowledge science and product insights modeling. The firm will proceed to leverage these insights to assist model companions, and allow extra attain and impression for social enterprises it companions with.
“Working with Alltrue has been life changing for our small business. We have gained thousands of new loyal customers thanks to the brand exposure we received in our partnership,” says Megan Larsen, founder and CEO of Glass Ladder & Co. “Between in-box features, advertising exposure, and marketplace orders, this partnership has allowed so many new customers to learn about our products and mission. Our business has grown 5x in the past two years while working with Alltrue.”
Apart from bringing consciousness to up-and-coming socially-conscious manufacturers — Alltrue has maintained an ongoing funding in in danger artisan producer communities internationally. In 2020, the corporate invested $5.8M into the artisan sector — using greater than 850 artisans full time, and creating 962,000 hours of truthful wages for a predominantly feminine crew.
The first field from Alltrue will characteristic a customizable curation of 13 socially aware manufacturers, and merchandise starting from a sustainable retinol serum to a packable hammock and a set of bamboo-based nesting bowls, memberships begin at $49.95 per season and every field contains at the very least $200 value of worth. Additionally, members may have the chance to embody the corporate’s model new full-length seasonal publication, All Good Things, which goals to assist and encourage intentional dwelling.
Central to the Alltrue rebrand was the design and manufacturing of a “Flag for Good”. With the assist of Koto Studio, the corporate designed a flag to signify kindness and produce a group collectively for good. “Communities rally around flags. Flags unite, inspire pride, and encourage belonging,” mentioned Richardson. “We hope that over time this flag is flown far and wide, as a symbol for truth and kindness.”
For extra info on Alltrue and the model’s evolution, go to Alltrue.com.
About Alltrue
Alltrue is a socially-conscious life-style membership, which provides content material, group, and curated commerce to a whole lot of hundreds of ladies throughout North America. Best recognized for its flagship quarterly subscription field and seasonal markets, the model is increasing its providing to embody subscription-based eco-friendly necessities, a brand new journal and podcast community, and connected-community options to convey its fast-growing membership collectively on-line and offline. Since launching in 2014, Alltrue has been on a mission to make aware consumption and intentional dwelling extra accessible and inexpensive. Join Alltrue or study extra at alltrue.com.
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Alyssa Kehoe
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