Lifestyle

Former India captain Mahendra Singh Dhoni’s picture in the retro Indian jersey took social media by storm early this month. As soon as it was shared on Instagram, the fans and followers couldn’t keep calm after watching the legendary wicketkeeper-batsman in the retro jersey. The wait is finally over.

Raksha Bandhan is a festival savouring the brother-sister bond and hence the gesture of gifting comes with a personal touch. With the present backdrop of the pandemic, a gift that accentuates both the concept of health and happiness spectrum should be an ideal option.

Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.

Zouk, a homegrown 100% PeTA approved vegan lifestyle brand, today announced that it has raised INR 11.75 crore / USD 1.5 million in pre-series A led by Stellaris Venture Partners, along with participation by the founders of Wow Skin Science. Existing investors Titan Capital also participated in the round.

 Luxury Personified takes the privilege to launch Sonos, one of the world’s leading sound experience brands, in India.As the inventor of multi-room wireless home audio, Sonos innovation helps the world listen better by giving people access to the content they love and allowing them to control it however they choose. Known for delivering an unparalleled sound experience, thoughtful home...

SafeKind toilet seat disinfectant sprays the personal hygiene brand from the house of Mankind Pharma has launched its first-ever digital campaign highlighting the importance of toilet seat sanitiser sprays while using the public toilet to prevent UTI. The campaign features popular actor Delnaz Irani, and other women from different fields of life who share their personal experiences of using a public...

pTron, the rapidly growing Indian Digital Lifestyle and Audio Accessories brand, has signed a one-year endorsement deal with the celebrated pan India star Pooja Hegde. The popular youth icon will be working closely with the brand to raise awareness for pTron’s attractive portfolio and further expand their customer reach. The talent extraordinaire was chosen for her unique sense of...

 adidas introduces a new chapter of speed on the pitch; X SPEEDFLOW. In 2020, adidas had the single-minded focus of developing a light-weight boot that reflects fast football, enabling and promoting next-level speed on the pitch – X Ghosted. Following this, the product creation team took a step back, to hear from both athletes and amateurs on how this already game-changing boot...

Monday, in an online media event, SOWTEX the fast-growing B2B platform for global fashion and textile businesses, and TUKATECH, the leading fashion technology solution provider, announced their partnership to provide an integrated solution for buyers, designers, manufacturers and suppliers in Asia. SOWTEX & TUKATECH, have over 20,000 global fashion & textile businesses, already using the digital platform. “Through this collaboration with...

Cotton continues to enjoy a pre-eminent and the most favoured fibre status for the textile industry globally as well as in India. It is an immensely important crop for the sustainable livelihood of the Indian cotton farming community. Presently, ~50 to 60 million people depend on cotton cultivation, marketing, processing and exports for their livelihood across India.