Canara HSBC Life Insurance has launched the third season of ‘Depend on Insurance’, a digital collection that brings forth heart-warming and inspirational tales from veteran actor Neena Gupta.
She shares anecdotes of her assist system or the reliable anchors who’ve helped her sail by way of life challenges over time. The collection attracts inspiration from the truth that regardless of excessive tides, stormy nights, or uneven waters, all of us have an anchor that retains us protected and safe.
Through the initiative, Canara HSBC Life Insurance goals to reaffirm its new positioning, “Promises Ka Partner” and underpins its model promise with the message #DependOnInsuranceDependOnUs.
Conceptualized alongside with content material associate Momspresso.com the collection will characteristic 5 episodes across the theme ‘Life Lessons from Parenting’. The first episode with Neena Gupta journeys by way of her life – from a job mannequin to a resilient single mom and she or he additionally narrates different inspiring tales of parenting. Neena discusses challenges that she confronted in her life and explains how her dad and mom supported her, making her life simpler and memorable. She describes about her robust bond which she shared with her father and the way he supported her by way of challenges and adversities of life. Neena then discusses how we knowingly or unknowingly are extremely depending on our dad and mom, and there’s a circle of dependability & belief between dad and mom and their kids. The video emphasises how dad and mom all the time preserve their guarantees and attracts a comparability to focus on how dad and mom are essentially the most dependable and efficient “insurance” for each little one.
Anuj Mathur, MD & CEO, Canara HSBC Life Insurance, says, “Canara HSBC Life Insurance has always been committed towards being a dependable life insurance partner, and fulfilling promises of our customers. We believe our customers can depend on us the way children depend on their loved ones. Through our third season of the Depend On Insurance campaign, we wanted to showcase this relationship of trust and dependability that draws from our brand promise and also engage viewers through a new snackable video series. Neena Gupta is an inspiration to many of us and we are delighted to collaborate with such an icon to bring this campaign to life.”
Tarannum Hasib, Chief Distribution Officer, Canara HSBC Life Insurance says: “There is no other relationship more dependable than the one with our parents. Our latest season of Depend on Insurance takes the audience to the core of this message with a captivating narration by Neena Gupta. She was pivotal to this campaign, who is the embodiment of a dependable parent. The series ‘Life Lessons from Parenting’ is the perfect third instalment for our campaign, and we cannot wait to introduce it to our audience.”
Face of the campaign, Neena Gupta shared, “According to me parenting is the other name of dependability. Because, no matter what the situation is, parents are the best insurance one can have. Since I am what I am today because of the support and the foundation that my parents gave to me, and I have also been a very involved parent myself, it was an absolute delight to tell my own story in my words and also narrate some other equally inspiring ones.”
Commenting on the campaign, Pragya Bhatnagar, Creative Head, Mompresso, says, “The relationship between parents and children is sacrosanct. This campaign is extremely close to our heart as these parenting stories run in our DNA, they are being discussed and shared on our platform every day. We are absolutely delighted that Canara HSBC Life Insurance decided to bring the essence of parenting forward through its series Depend on Insurance.”
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