Cybersecurity agency Polygraph warns advertisers to watch out for gimmicks which offer little to no safety towards click on fraud.
BERLIN, GERMANY, September 5, 2022 /EINPresswire.com/ — Polygraph, a cybersecurity firm specializing in click on fraud detection, is warning advertisers to watch out for click on fraud safety gimmicks.
Click fraud is a profitable on-line crime which steals tens of billions of {dollars} from advertisers every year. Criminals create faux web sites, and monetize the content material by inserting real adverts on each web page. Rather than anticipate guests to click on on the advertisements, they use bots – software program pretending to be human – to repeatedly click on on the advertisements. These faux clicks, often known as click on fraud, generate enormous earnings for the criminals, and big losses for the advertisers.
Polygraph helps advertisers defend themselves from click on fraud, together with detecting faux clicks, blocking rip-off web sites, and getting refunds from the promoting networks. By following the criminals’ playbook, Polygraph is ready to eradicate click on fraud and scale back advertisers’ threat to zero.
According to Trey Vanes, head of promoting at Polygraph, advertisers should be cautious of click on fraud safety gimmicks which provide little to no worth.
“Polygraph puts a lot of effort into building systems which accurately detect and block real-world click fraud,” stated Vanes. “Unfortunately, there are a few click fraud protection gimmicks out there which sound good, but offer little value, as they aren’t dealing with the reality of click fraud.
“For example, blocking IP addresses is often touted as an effective click fraud protection technique, when in reality blocking IP addresses misses more than 95% of click fraud. This is because most click fraud uses unique IP addresses for every fake click, meaning the same IP addresses will rarely if ever be used more than once.
“Another gimmick is pausing advertising campaigns whenever click fraud is detected. The idea here is the fraudsters will get bored and move onto a different target, rather than wait for your campaign to restart. The problem with this is almost all click fraud is automated, and the criminals are targeting your ad keywords rather than your specific ad campaign or company. They probably don’t even know your company exists. Therefore, as soon as you restart your ad campaign, the click fraud will continue.
“The correct way to deal with click fraud is to remove the at risk keywords from your campaigns, and block the criminals’ websites from being able to display your ads. Polygraph makes this easy,” stated Vanes.
Vanes stresses that it’s essential to distinguish between “low quality clicks” and click on fraud.
“Detecting click fraud is an objective science – either a click is real or fake. Unfortunately, some click fraud protection firms are flagging VPN traffic and high bounce rates as fraudulent. That doesn’t make sense, as VPN use in and of itself has nothing to do with click fraud. Similarly, a high bounce rate can be due to many reasons, such as poorly written adverts and low quality landing pages.
“VPN traffic and high bounce rates should only be flagged as fraudulent if their corresponding ad clicks are fake. In other words, if the visitor is a bot or was tricked into clicking on an advert,” added Vanes.
Polygraph makes use of a 4 step course of which is each easy and efficient at eliminating click on fraud.
“Click fraud bots target hard coded lists of high value ad keywords. Polygraph monitors these lists, so we’re able to warn our customers whenever their ad keywords are being targeted. Our customers simply remove the at risk keywords from their ad campaigns, and the click fraud bots go away.
“We additionally monitor the rip-off web sites being run by click on fraudsters, so we’re in a position to present this checklist of internet sites to our prospects, who then block these web sites from having the ability to show their advertisements. This is a robust technique for avoiding click on fraud.
“Our bot detection software is designed to detect even the most cutting edge click fraud bots being used today. That means whenever the click fraudsters launch new websites, or change the ad keywords they’re targeting, we’re able to detect their click fraud and ensure our customers remain protected.
“Finally, we offer our prospects with the main points of each faux click on (who, when, how), which may then be handed to the advert networks for click on fraud refunds,” stated Vanes.
For extra info, please go to https://polygraph.net
Trey Vanes
Polygraph
+49 160 98058592
electronic mail us right here
