Aurora, Ill., Oct. 07, 2020 (GLOBE NEWSWIRE) — BERNINA of America, the premier producer of stitching, embroidery and quilting machines, is proud to announce Pamela Mahshie has been appointed new Business Manager for Overlocker Machines. Mahshie will lead product growth straight with BERNINA factories, place and prepare BERNINA Dealers and work with the Education Department to create stimulating client occasions.
“We are thrilled to welcome Pamela to the BERNINA team,” stated Paul Ashworth, President of BERNINA of America. “Pamela has an incredible amount of industry experience specifically with Overlockers. As we continue to focus more on the Overlocker segment, we are confident her extensive knowledge will help BERNINA of America grow and prosper well beyond 2020.”
Prior to becoming a member of BERNINA of America, Mahshie spent over 30 years at Baby Lock the place she held many roles together with Regional and District Sales Manager, Educational Director and Ambassador of Education. Throughout the years, she has additionally appeared on quite a few PBS applications together with Sewing with Nancy, Martha’s Sewing Room and Quilting with Marianne and Mary Fons.
“I am very honored and humbled to be a part of the BERNINA family,” stated Mahshie. “To be able to have a job like this in an industry I am passionate about is a privilege. I look forward to developing the knowledge base and excitement for Overlocker use. Additionally, I plan on using my expertise to help BERNINA Dealers expand their sales and become the best place in the market to purchase a serger.”
Mahshie graduated from Madison Area Technical College with a level in clothes and textiles with a particular deal with gross sales.
For extra info on BERNINA and their Overlocker machines, go to www.bernina.com.
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About BERNINA
Founded in Switzerland greater than 100 years in the past, BERNINA is the world’s premier producer with a confirmed repute for providing high quality state-of-the-art stitching, quilting and embroidery machines, overlockers, and embroidery software program. BERNINA’s management is marked by a formidable variety of ambassadors, trade leaders, influencers and bloggers who selected to associate with the corporate. BERNINA merchandise are bought within the United States by means of a community of over 400 totally skilled impartial dealerships that additionally provide help and schooling. Select BERNINA and bernette machines, and BERNINA software program can be bought on-line. BERNINA merchandise are designed for starting to superior sewists and priced to fulfill quite a lot of budgets, with new merchandise being launched yearly. You can observe BERNINA on Facebook, Instagram, Pinterest and browse BERNINA’s WeAllSew weblog. To be taught extra about BERNINA and to discover a Dealer, go to www.bernina.com.
