Bermuda Tourism Authority Launches Brand-New Campaign with Invitation to Discover the True Wonders of Bermuda
NEW YORK, Sept. 14, 2022 /PRNewswire/ — Getting misplaced has by no means felt so good. Today, the Bermuda Tourism Authority (BTA) introduced the launch of its new marketing campaign Lost Yet Found, a wide-ranging multimedia advertising and marketing initiative that highlights Bermudian experiences and entices guests to dive deeper into the island’s tradition. The outcome will make clear the Bermuda lifestyle, making a trip on the island a richer and extra rewarding journey.
Lost Yet Found leans into the thriller of Bermuda. It does not give every thing away—it invitations individuals to search out Bermuda for themselves and to search out the actions, individuals, delicacies, and experiences that talk to them. Bermuda has one thing to dazzle nearly anyone: pink and blue seashores, vibrant artwork and tradition, impeccable model, cosmopolitan class, historical past in its bones, and a few of the best golf on the planet. But the finest a part of Bermuda? Bermudians.
“Lost Yet Found is pure Bermuda,” stated Jamari Douglas, the BTA’s Vice President of Marketing, PR & Communications. “Our agency is led by a Bermudian, our BTA Marketing team is mostly Bermudian, the production was shot by Bermudians, and the video talent is all Bermudian. With the support of our international partners, we worked to create a campaign that is authentic to the Bermuda experience. We want our visitors to enjoy the joy and magic that every Bermudian does — all the things that make us the unique, world-class destination that we are.”
Proverb, the award-winning, Boston-based model company for Bermuda Tourism Authority is led by Bermuda-born Daren Bascome. Of the marketing campaign, Bascome stated, “Our goal for our work with the BTA was to create a brand for Bermuda that captured the abundant character of our small country. As much as it is a travel campaign, we’ve also seen it as a nation-branding exercise. Travelers want the real and authentic, so featuring the unique sights, sounds, smells, tastes, and temperaments of the island felt distinctly important. Our campaign centers around the promise of discovery and originality: something for everyone who wants to get lost yet found.”
The Lost Yet Found marketing campaign was constructed round in depth analysis and information which confirmed that potential guests are in search of genuine experiences in the locations they go to — and that Bermuda is well-positioned to supply these experiences. The BTA intends to make the most of this marketing campaign to drive guests to the island according to organisational targets as outlined in the National Tourism Plan.
Nhuri Bashir and Andrew Kirkpatrick of Burnt House Productions, a Bermuda-based multimedia inventive company stated, “As an internationally recognized, Bermudian-built agency, being tapped to lend our creative insight to promote Bermuda has been an honour. It has been a career highlight to work with the star-studded array of local talent on both sides of the screen. We could not be prouder of the authentic voice that the collective has delivered through Lost Yet Found.”
The marketing campaign shall be rolled out in the coming months with each digital and out-of-home placements being secured in key markets resembling New York, Toronto, and Miami. Additionally, there shall be a deal with attracting a new demographic to Bermuda with a deal with secondary markets resembling Dallas, Vancouver, and Atlanta. Research reveals these cities present excessive curiosity in touring to Bermuda.
“The launch of the campaign is great news for Bermuda’s tourism sector,” stated Tracy Berkeley, interim Chief Executive Officer at the BTA, “It comes at a crucial point on our strategic recovery journey, providing us with the tools to build awareness, engage the marketplace, and attract the right type of visitors to the island during a critical time of year. We are proud of the campaign which offers a stunningly fresh take on Bermuda and exudes authenticity while remaining in alignment with the goals and objectives of the National Tourism Plan. We have employed business intelligence from global, regional, and local markets as part of our strategic marketing and are confident that our data-driven insights will deliver what is needed to push the destination forward.”
For extra data on Lost Yet Found and Bermuda, go to GoToBermuda.com. Creative property may be discovered HERE and the video is out there on Vimeo.
About the Bermuda Tourism Authority
The Bermuda Tourism Authority (BTA) is an unbiased, non-governmental entity and the official vacation spot advertising and marketing group for the island nation. The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class vacation spot for leisure and group journey and tourism funding. For extra data go to: www.gotobermuda.com/bermudatourism.
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SOURCE Bermuda Tourism Authority
