Two nice northern Italian cities wealthy in historical past, tradition, artwork, nature and panorama are Italian Capital of Culture for the primary time.
Green gentle for marketing campaign to encourage a world public to find these extraordinary cities
BERGAMO AND BRESCIA, Italy, Oct. 5, 2022 /PRNewswire/ — The Italian Capital of Culture initiative launched in 2014 promotes the appreciation of Italian cultural heritage with tasks and actions. For first time, two cities have come collectively because the Italian Capital of Culture in acknowledgement of the cultural vibrancy that emerged throughout the pandemic. This extraordinary challenge is supported by main Italian corporations – Intesa Sanpaolo and A2A as Main Partners, Brembo as System Partner – and institutional companions such because the Italian Culture Ministry and the Fondazione Cariplo.
Changing a territory via tradition. The Bergamo and Brescia initiative will kick off a wide-ranging challenge to sort out modern challenges centered on tradition, sustainability, enhancement of the artist heritage, welfare and innovation. Italian Capital of Culture 2023 has a packed programme of 100 main tasks and one other 500 initiatives, the work of many organisations via a community of joint planning.
It begins with an impressive inaugural ceremony on the 21st and 22nd of January, 2023 and continues all 12 months with occasions linked to music, theatre, artwork and way more. The Festival of Lights will get the ball rolling: Brescia (10-19 February) and Bergamo (17-26 February) will change into open-air artwork galleries, that includes prestigious nationwide and worldwide artists.
The marketing campaign to attract in a world public will unveil an sudden face of Italy, breaking out of the “information bubble”: Bergamo and Brescia are much less well-known locations than the principle Italian cities well-liked with overseas guests however artwork, centuries-old custom, innovation, majestic pure landscapes, historic monuments, meals, wine and way more can all be discovered there.
“Bergamo and Brescia Italian Capital of Culture 2023,” mentioned Bergamo’s Mayor, Giorgio Gori, “is a joint approach to the challenge our two cities wanted to tackle at a historic time of great change. Culture, as well as being an essential lever for attracting tourism, is vital for the improvement of the life of our communities.”
Brescia’s Mayor, Emilio Del Bono, commented: “As Italian Capital of Culture 2023, Bergamo and Brescia are renewing their production system and cultural offer at all levels, cooperating with associations and businesses, preserving and augmenting the heritage, attracting tourists and creating new opportunities for development and training.”
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SOURCE Italian Capital of Culture 2023
