Deepika will lead marketing strategies focused on Bata’s vast portfolio of brands

New Delhi, May 29th, 2024: Bata India announces the appointment of Deepika Deepti as the
Head of Marketing. With over 2 decades of experience in Marketing & Business roles at leading
brands & an in-depth knowledge of Indian and International retail industry, Deepika is set to
steer Bata India’s Marketing mandate. A true culture shifter, Deepika is known for bringing in &
nurturing the Sneaker culture in India through her roles at Adidas & CAMP SMA; in her new role
at Bata India Limited, Deepika is set to uphold & elevate a new stylish trajectory for the brand
in fashion and lifestyle space.
During her tenure at adidas, she played a pivotal role in driving business growth for India and
Emerging markets alongside flipping the script for the sneaker industry in India with adidas
Originals, Yeezy & Neo. As the Chief Executive Officer at CAMP SMA she spearheaded the
portfolio of Bhaane, Veg Non Veg, and a strategic partnership with Nike India. Prior to joining
Bata India, Deepika held the position of Senior VP of Marketing at Metro Brands Ltd, where she
defined a new trajectory with Takes you to the new campaign for metro shoes, as well as
activating a modern cultural movement for Fitflop and Fila.
Commenting on the appointment, Gunjan Shah, MD & CEO, Bata India said, “As Bata India
continues to innovate and adapt to evolving consumer preferences through premiumization,
Casualisation and building strong style credentials, I am confident that Deepika’s expertise in

driving business growth and building strong brand equity will reinforce our position as the
industry leader.”
Commenting on her appointment, Deepika Deepti, Head of Marketing, Bata India said, “Bata
India has been a symbol of trust and quality for close to a century. I am excited for this new
journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look
forward to collaborating with the talented team and leveraging our collective expertise to
further strengthen the brand’s position in the market.”
Deepika is an alumnus of the National Institute of Fashion Technology, where she specialized in
Accessory and Apparel Design. With her strong track record in driving retail growth,
streamlining operations, and forming partnerships, she is set to contribute to Bata’s continued


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