Mumbai, Maharashtra, Bangalore, Karnataka, India:
Fintech startup Basis has launched The Power Card – India’s first cost card designed particularly for city girls. Launched in affiliation with India’s largest non-bank card issuer, Transcorp, and powered by RuPay, the card is out there for customers at the moment!
Basis is constructing India’s monetary companies vacation spot for girls and has created The Power Card conserving in thoughts girls’s objectives, hopes, fears, and desires. With this card, one can count on a first-of-its-kind product, with customised options and curated brand-reward applications conserving the city girl at the centre of all of it.
The Basis Power Card is a should have for at the moment’s girls. The viewers receives a card that’s distinctive, edgy, and most significantly, related to their spending and saving habits. And it isn’t pink!
Indian girls see a plethora of provides and offers that always aren’t related to their consumption habits or the model they frequent. Cards have been traditionally designed for the “travelling male” persona. Basis is difficult the establishment. Consumers at the moment see no scarcity of reward applications. However, one that’s curated and extremely related for girls is one thing that Basis has pioneered.
Basis has partnered with over 30 women-led, women-focused manufacturers throughout private care, intimate care, magnificence, healthcare, life-style, child merchandise, and extra. Power Card rewards are gamified, making the expertise pleasant and one which makes prospects come again for extra. Early adopters of the card love the considerate manufacturers’ Basis has onboarded as reward companions, and are making The Power Card their most popular cost technique.
“I’ve been using the Basis Power Card ever since it launched and while my banks have offered me cards with many different rewards/incentives, it has been an honour to support an organisation that genuinely cares about women’s financial literacy. The app is also superbly informative. And the women-only conversations feel like such a safe space,” says Alfiya, an early adopter of Basis.
“I LOVE the brands I get offers from, as a Power Card member. And I love that there’s a surprise waiting for me every time I transact with the card. Supporting women-run businesses while buying things I need anyway? And getting discounts while doing so? It can’t get better than this. I’m a customer for life!” says Shrutika.
The card has no becoming a member of, annual or hidden charges, and likewise provides upto 1% cashback on transactions. Users can register and get onboarded in a matter of minutes and the activation might be initiated by way of the Basis app on Android and iOS.
In addition to the monetary product, the core of it lies with the Basis Community – one that’s bolstered by each, offline at roadshows and occasions throughout the nation, in addition to on-line meetups and masterclasses. The inclusive neighborhood is accessible completely for fashionable Indian girls and invokes wholesome discussions round investments, insurance, credit score, and extra. Basis additionally permits monetary training and steerage for its prospects which one can discover on the Basis app.
Hena Mehta, Co-Founder & CEO of Basis, says, “Women have been left out of the financial system for far too long with products such as spend cards, investments, credit and insurance being tedious offerings to penetrate. Basis is changing that, starting with its hyper-focused Power Card product and the first-of-its-kind rewards program curated for the urban Indian woman. While women control over 80% of consumer purchase decisions in the country, no incentive program truly aligns with our spend patterns, and things we care about. Until now.”
“We’re reimagining a product for millions of women by addressing the inhibitions that come with personal finance. As always, powered by contextual financial education, and giving women what we deserve,” says Dipika Jaikishan, Co-Founder & COO of Basis.
The Power Card is a game-changer for at the moment’s financially impartial girl. Transcorp’s Vice President, Ayan Agarwal added, “Basis is one among India’s most interesting card applications for girls; and advantages from a community-based method versus a industrial method. Transcorp, India’s premier non-bank card issuer, is honoured to energy this program and has efficiently aligned the better of the business to ship success to its fintech companions as at all times!”
Founded by Hena Mehta and Dipika Jaikishan, Basis is a VC-backed startup that’s constructing India’s monetary companies platform for girls, powered by monetary training and communities. It is reimagining, re-thinking, and re-engineering how girls have a look at and handle their cash. The app has been downloaded over 2 lakh occasions. The Power Card is Basis’ first curated monetary product for girls, with many extra to come back.
Transcorp International Limited is a 27 12 months previous RBI (Reserve Bank of India) regulated entity listed on the Bombay Stock Exchange. The Fortune 500 India firm provides a host of economic companies together with the conventional business of Foreign Exchange and Remittances as an Authorised Dealer Category 2 licence holder with 25 branches; and likewise runs ~1000 State Bank of India shops. As one among India’s first PPI licence holders, and empowered by RBI’s progressive insurance policies – the firm has pioneered and democratised playing cards in India with its marquee B2B companions. The firm was the first non-Bank to launch community playing cards in India, allow money withdrawal, wearable cost units and has over 1.3 million PPI cardholders. Transcorp PPI continues to have a laser give attention to B2B monetary enablement and works carefully with its companions to realize their fintech objectives. The firm has powered many business firsts together with RingPay, a contactless cost ring, contactless keychains, biometric playing cards and RuPay’s first metallic card.
URL: www.transcorpint.com
Contact: [email protected]
