Hamilton, Bermuda:
John Burke to Retire as CMO Bacardi
Ned Duggan Promoted to CMO Bacardi and Kathy Parker Expands her Portfolio
Bacardi Limited, the biggest privately held spirits firm on the earth, right this moment proclaims strikes inside its international advertising management. John Burke, Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited, will retire after greater than 28 years with the corporate on the finish of 2022. During his tenure, he led lots of the firm’s main manufacturers, together with most lately BACARDÍ® rum, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and glowing wines, and DEWAR’S® Blended Scotch whisky.
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Ned Duggan might be promoted to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. (Photo: Business Wire)
“John is an incredibly strategic marketer who has helped us reinvigorate many brands and keep consumer at the heart of everything that we do. He played an important role in creating a disciplined marketing organization focused on building capabilities and driving brand equity over the years,” says Mahesh Madhavan, Chief Executive Officer of Bacardi Limited. “Under his leadership, we have seen many magical moments for our brands. He leaves us having imprinted his mark in our story – and a legacy he can be very proud of.”
“I am incredibly grateful for the many opportunities I have been given in my lifetime at Bacardi. I have had the opportunity to work with and learn from some remarkable people, and I hope I have been able to help them in return. I have loved nurturing our brands to make them stronger and see them grow,” says John Burke. “I am very proud of what we have achieved together and wish Bacardi good fortune and continued success for the future.”
Following John’s retirement, Ned Duggan might be promoted to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. Since 2017, Ned has led BACARDÍ® rum, first in market execution in North America and later globally from Bermuda as SVP. In addition to his continued management of BACARDÍ rum, he’ll add MARTINI®, DEWAR’S®, WILLIAM LAWSON’S®, D’USSÉ® Cognac, amongst others. Ned’s ascension is the fruits of a 17-year-tenure at Bacardi that started as an Assistant Brand Manager. His profession has spanned assignments at regional and international ranges engaged on many firm manufacturers, together with DEWAR’S®, GREY GOOSE®, BOMBAY SAPPHIRE®, OXLEY®, ST-GERMAIN®, D’USSÉ®, and others. Ned, who will relocate to London, will report back to CEO Mahesh Madhavan and joins the Global Leadership Team (GLT).
“I am incredibly honored and humbled to assume the role of CMO at Bacardi,” says Ned Duggan. “I have spent my career at this company, learning from the best and I am thrilled to enter this next phase of my journey working to further develop and grow our renowned portfolio.”
Kathy Parker, President & CMO of GREY GOOSE® vodka and the tequila portfolio, which incorporates PATRÓN® and CAZADORES®, will add BOMBAY SAPPHIRE® gin to her remit following John’s retirement. Kathy is a member of the corporate’s Global Leadership Team and experiences to CEO Mahesh Madhavan.
About Bacardi Limited
Bacardi Limited, the biggest privately held spirits firm on the earth, produces and markets internationally acknowledged spirits and wines. The Bacardi Limited model portfolio includes greater than 200 manufacturers and labels, together with BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and glowing wines, CAZADORES® 100% blue agave tequila, and different main and rising manufacturers together with WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded greater than 160 years in the past in Santiago de Cuba, family-owned Bacardi Limited at the moment employs greater than 8,000, operates manufacturing services in 10 international locations, and sells its manufacturers in additional than 170 international locations. Bacardi Limited refers back to the Bacardi group of corporations, together with Bacardi International Limited. Visit http://www.bacardilimited.com or comply with us on Twitter, LinkedIn or Instagram.
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