Amsterdam, 31 October 2022 – Today, Azerion has introduced the acquisition of [M]media B.V., a number one gross sales home, tech accomplice and middleman for publishers and advertisers within the Dutch digital advertising house with a powerful give attention to sports activities, way of life and automotive audiences.
Atilla Aytekin, co-CEO of Azerion, feedback: “[M]media has long been one of the leading advertising networks in the Netherlands and our two companies have a long-standing business relationship. As such, we are delighted to welcome [M]media to our platform and make available our combined inventory of quality content with highly engaged audiences to advertisers.”
Azerion will combine [M]media’s show, video and native advertising capabilities, including to its sturdy present providing in these areas. The firm can even deliver useful experience in quite a lot of up to date advertising strategies to the Azerion platform, providing writer and advertiser options akin to search engine marketing, branded content material and social media advertising, amongst others. Through this acquisition, Azerion will strengthen its digital advertising and advertising providing as a complete, bringing a various vary of options and know-how to the platform.
The transaction is efficient as of 1 October 2022. [M]media generated roughly €9.4 million gross income in 2021.
This newest information follows Azerion’s current announcement of the acquisitions of Vlyby Gmbh and quite a lot of asset offers as Azerion continues to execute on its progress technique.
About Azerion
Azerion is a high-growth digital leisure and media platform. As a content-driven, expertise and information firm, Azerion serves shoppers, digital publishers, advertisers, and recreation creators globally. Azerion’s built-in platform supplies expertise options to automate the acquisition and sale of digital advertising for media patrons and sellers, supported by in-market gross sales and marketing campaign administration groups. Through our expertise, content material creators, digital publishers and advertisers work with Azerion to achieve the thousands and thousands of individuals throughout the globe that play Azerion’s video games and consider its distributed leisure content material to extend engagement, loyalty, and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has skilled speedy enlargement pushed by natural progress and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded firm listed on Euronext Amsterdam.
For extra info go to: www.azerion.com.
About [M]media
[M]media affords a selective assortment of main web sites and apps in automotive, finance, way of life and sports activities. With our publishers’ content material we succeed to realize and fascinate Dutch women and men. With over 90 totally different web sites and apps inside our community, we attain greater than 10 million distinctive guests each month.
Together with a number of editorial-offices and video manufacturing groups, we create (sponsored) content material for our advertisers. The consideration worth of this distinctive content material makes us capable of obtain the (communication) targets of our advertisers. Depending on the marketing campaign goal, our staff of digital specialists will search for the strongest advertising answer inside our channels, to completely attain the audience.
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