With its newly confirmed help for one of the world’s most essential music festivals, Audi is as soon as once more underlining its dedication to tradition. “Promoting culture in a variety of ways is part of our social responsibility as a company,” says Markus Duesmann, Chairman of the Board of Management of AUDI AG. “With its blend of tradition, artistic excellence and creativity, the Salzburg Festival plays an outstanding role in this.”
As half of the cooperation, Audi will proceed to supply a shuttle service throughout the competition season, which – this 12 months and sooner or later – will consist of all-electric Audi fashions. “It is entirely in our interest that the topic of sustainability will move even more into focus at the Festival in the future. Because Audi also stands for sustainability along the entire value chain,” says Duesmann. Around 2,500 friends use the 4 rings’ shuttle service yearly.
“Audi has been the main sponsor of the Salzburg Festival since 1995, making it our longest-standing and most loyal partner. Both the Salzburg Festival and Audi are distinguished by a combination of tradition and creative visions, coupled with the demand for the highest quality,” says the Festival Board of Directors. “It is therefore a great pleasure for us that our cooperation agreement has now been extended until 2027. Sponsors like Audi are a guarantor for a varied and high-caliber program offering, as they ensure the necessary financial stability.”
Audi’s cultural dedication spans 60 years
The visitor efficiency of the Salzburg Festival at Audi in Ingolstadt, which has been going down since 1994, remains a particular part of the partnership. This implies that the 4 rings may even be capable of welcome artists from the Festival to Ingolstadt sooner or later.
Audi has been concerned within the arts for 60 years – particularly for the reason that founding of the Audi Philharmonic Wind Orchestra in 1962. With the Audi ArtExperience, the Group has since been supporting varied occasions on this planet of music in addition to the movie trade, the visible arts and theater. Audi additionally organizes quite a few cultural occasions itself, such because the Audi Summer Concerts.
