Audi expands development in China with new R&D center in Beijing

With the enlarged R&D crew, Audi China goes full throttle to develop its native R&D capabilities in the market: in shut alignment with AUDI AG, Audi China is systematically investing in sensible cockpit applied sciences, progressive show ideas, clever voice management methods, and connectivity options. The development crew can also be engaged on brand-shaping person interfaces and expertise designs in addition to China-specific automobile designs. In addition, the R&D crew and its counterpart in Germany work collectively to outline and develop product options for new digital architectures, together with superior driver help methods and automatic driver methods.

“Both the new R&D center in Beijing and the Audi FAW NEV Company in Changchun clearly prove the progress in transforming Audi’s business in China. With both projects, we are addressing the market-defining trends in the Chinese auto market, namely: electrification, digitalization, and sustainability,” says Audi CEO Markus Duesmann.

“Furthering research and development as well as production in our largest market is an important measure. Our new R&D building in Beijing is the latest proof point for our ‘in China for China’ approach,” says Audi China President Dr. Jürgen Unser. “With the relocation and expansion of our development team, we have created a rock-solid basis for the next generation of premium products and technologies. The new flagship location for our development also creates an even stronger presence for our brand,” Dr. Unser added.

Audi China R&D: end-to-end development capabilities

The new Audi China Building is the foremost development hub for Audi in China and residential to seven totally different R&D departments with end-to-end automobile development capabilities. “The new Audi China Building is a symbol of our dedicated R&D roadmap for China. We are enlarging our team of Chinese and international talents in various technology fields. In doing so, we want to meet and exceed the expectations of our Chinese customers for digitalization and intelligent connected vehicles,” says Audi China EVP for R&D Michael Hofmann. “We are looking forward to attracting young talents, both from the automotive industry and other innovative fields, including the technology sector. At the new R&D center, we will provide an excellent work environment for our development team.”

State-of-the-art environment for a devoted crew of builders

The new Audi China Building, positioned in the center of Beijing’s North Central Business District, spans over 6,000 sqm throughout 5 flooring and accommodates all departments of the Audi China R&D division. In a devoted space, Audi Design China makes use of superior digital instruments corresponding to VR headsets and digital drawing tablets to create the automotive designs of the longer term. The constructing additionally consists of two workshops and a strong design lab, in addition to an electronics lab and a fascinating public showroom.

In China for China: Audi’s lengthy historical past of native R&D in China

The Four Rings have an extended historical past of growing particular merchandise and applied sciences for the Chinese market. Along with the founding of Audi China in 2009, the native R&D division was formally established as a completely built-in satellite tv for pc of AUDI AG’s technical development division in Ingolstadt, Germany. Since 2013, the development crew has been based mostly on the former “Audi China Building” in the 798 Art District of Beijing. Over the years, obligations coated by Audi China’s R&D division have grown steadily.

With the new R&D center in Beijing, Audi is additional constructing upon its world-wide development community, which additionally consists of websites in Germany, Hungary, and Mexico, in addition to design studios in the USA and China.