~Actor Tiger Shroff joins the motion, urging people to expertise the affect of motion on each the physique and thoughts~
NEW DELHI, Sept. 30, 2022 /PRNewswire/ — ASICS, a Japanese sports activities efficiency brand, unveiled its newest brand campaign #ChooseToMove. Featuring ASICS India’s Brand Ambassador Tiger Shroff, the campaign builds on the brand’s philosophy of reaching ‘Sound Mind In A Sound Body.’
Designed to encourage immediately’s youth to decide on well-being above anything, Choose To Move celebrates the energy of motion. The campaign goals to encourage individuals to get lively and transfer regardless of who they’re and the way they transfer as ASICS believes motion is a key to a satisfying life.
Staying true to its core, Choose To Move is a contemporary retelling of the ASICS founding philosophy of, ‘A Sound Mind, in A Sound Body‘ the place psychological and bodily well-being are intrinsically linked. The campaign additional exemplifies the brand’s imaginative and prescient to ‘Create Quality Lifestyle through Intelligent Sport Technology’ and the mission to offer items and companies that promote wholesome and fulfilling life all through the world.
Tiger Shroff can be seen sporting key types from ASICS SportType – styled and engineered for every single day. Inspired by sports activities efficiency and outlined by lifestyle- SportType fuses collectively heritage and fashionable designs in stunning and surprising methods, encouraging you to put on what speaks to your soul.
Speaking on the launch of the movie, Mr. Rajat Khurana, Managing Director ASICS India and South Asia, mentioned, “For many years now, ASICS has been on a mission to inspire as many people as possible to experience the uplifting impact of movement on the mind as a way of achieving a sound mind in a sound body. Through ‘Choose To Move’ campaign, we want to empower each individual to start making right choices that push their boundaries and encourage personal movement. As a brand, we aim to continue to build a stronger sporting culture and promote the positive, uplifting power of sport through our product offerings and messaging.“
The campaign might be seen right here – Choose To Move | ASICS x Tiger Shroff – YouTube
About ASICS:
Anima Sana In Corpore Sano, that means ‘A Sound Mind in a Sound Body‘ is an previous Latin phrase from which ASICS is derived and the basic platform on which the brand nonetheless stands. The firm was based in 1949, greater than 70 years in the past by Kihachiro Onitsuka and is now a number one designer and producer of trainers, in addition to athletic and SportType-inspired footwear, attire, and equipment. ASICS at the moment has 72 shops throughout India. More particulars might be discovered at https://www.asics.com/in/en-in/storelocator. For extra data, go to www.asics.com/in/en-in
