New Delhi, Delhi, India:
India’s iconic magnificence model, Biotique, launched its new model marketing campaign with Sara Ali Khan as the model ambassador for their facial skincare vary. It is a pan-India, 360-degree media marketing campaign selling the vary of cleansing-toning-moisturizing merchandise. Over the subsequent few weeks, the marketing campaign goals to succeed in 100 million shoppers.
Commenting on the launch, a pioneer of the Indian magnificence trade, Ms. Vinita Jain, Founder and CMD – Biotique, mentioned, “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 percent ayurvedic formulations with advanced 21st century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”
Onboarding Sara Ali Khan as the model ambassador for this marketing campaign, Mr. Ishaan Jain, Director – Biotique, mentioned, “The campaign addresses Biotique’s aim of an early adoption of a healthy skincare routine for flawless skin amongst the youth. Sara is a natural fit owing to her healthy & balanced lifestyle and has a great digital presence which connects naturally with the younger audiences. Her persona embodies Biotique’s ethos of ‘Real is really beautiful’.”
Talking of her affiliation with Biotique’s skincare vary, Sara Ali Khan added, “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime which provides quick and effective results. I am really excited to be a part of the Biotique family as I resonate with the brand’s ethos of ‘Real is really beautiful’ and believe in using products that are modern yet rooted. I am mindful of having a holistic facial skincare routine made with natural ingredients given that taking care of skin starts from a very young age and Biotique’s facial skincare range echoes my belief.”
YouTube hyperlink of the Campaign: https://www.youtube.com/watch?v=4aAgyGLnngs
Instagram hyperlink of the Campaign: https://www.instagram.com/p/ChwFAP0N4-7/?hl=en
Sara Ali Khan’s Instagram Post: https://www.instagram.com/p/ChtvdZIjiWS/?hl=en
Biotique is synonymous with severe pores and skin and hair care developed from Ancient Ayurveda. It embodies the gathering of traditions of the traditional sages which have been handed on technology after technology. These historical Sages or Rishis, as we usually name them, found that vegetation and plant extracts had a startling impact on pores and skin and hair. They understood that to outlive, man needed to reside in concord with nature. They learnt methods to make use of the facility of nature – solar, mild, air, water, minerals and plant substances had immense therapeutic worth and performed an essential position in main a wholesome, fulfilled and conscious life. It is the lifestyle of those Rishis that’s the essence of Biotique. The model is among the first within the nation to advertise ayurvedic merchandise that include one hundred pc pure components and are a mixture of the 5,000-year-old science of ayurveda and twenty first century biotechnology. Ayurveda has found the key of everlasting youth and is the one system on the earth to have paid such shut consideration to the issues of growing older. Biotique merchandise are designed, manufactured, and packed by certified Ayurvedic Doctors and Swiss Cosmetologists. The Ayurvedic Doctors are practitioners within the varied fields of pure medication and well being care.
Founder Profile
Vinita Jain orchestrates a workforce of Scientists, Dermatologists, Ayurvedic Doctors and Biotechnologists to extract Nature’s physique of data to deal with and protect your well being and sweetness by a spread of pores and skin and hair care merchandise referred to as Biotique. At Biotique, hybrid plant and plant extracts are mixed with biotechnology to provide extremely efficient merchandise. Biotique has a particular chilly extraction course of that preserves the lively ingredient of the plant in order that the intelligence of the plant can work together with the intelligence of the physique to advertise well being and sweetness. Formulated from organically grown pure plant extracts, Biotique merchandise are made to EEC and FDA requirements and incorporates the ideas of preventive medication for on a regular basis use. Vinita spent her childhood amid the luxurious greenery of her father’s eighteen tea estates in Assam and Darjeeling the place she imbibed the traditional Science of Ayurveda. After graduating from Delhi University Vinita studied biotechnology in Switzerland. She used her immense information and curiosity in bio science to begin Biotique and make it synonymous with severe pores and skin and hair care embodying historical methods handed on by generations mingling with up to date science and sweetness remedy necessities.
Director Profile
Ishaan Jain is the Director of the corporate. He holds a graduate diploma in finance and administration from the Wharton School of Business on the University of Pennsylvania. After finishing his graduate diploma at Wharton, his first skilled stint was with the non-public fairness business for a number of years. Following this, he joined the household business as Director at Biotique, the place he spearheads retail operations, e-commerce and digital growth. Under the supervision of Chairperson and Managing Director, Ms. Vinita Jain, Ishaan has been driving technique for the model and capitalizing e-commerce for the business. A powerful imaginative and prescient and mission for the model, his growth technique consists of new retail shops inside India, appreciable focus in worldwide markets and making Biotique one of many prime private care manufacturers out there on E-commerce platforms. He lends to the business a robust functionality of making a sustainable platform for Biotique throughout world markets.
Click right here for Media Contact Details
Nupur Kothari (Partner, Public Relations), Ogilvy, [email protected], +91-9833830728
Rujuta Kothari (Associate Partner, Public Relations), Ogilvy, [email protected], +91-9920607446
Shruti Arora (Social Media and PR Manager), Biotique, [email protected]
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