Collaboration will showcase the spirit of sustainable living through the cheer squad, called the Ampere
Take Charge Squad
Ampere Electric Vehicles will launch a limited-edition Primus scooter with a Royal Challengers Bangalore
theme
Ampere’s Har Gully Electric campaign will extend to Har Gully Cricket, featuring star RCB players, evoking
nostalgia about gully cricket
Collaboration will include engaging cricket-themed retail experiences, interesting on-ground activations,
and more
Bangalore, 24 th March 2023: Ampere the flagship electric two-wheeler brand from Greaves Electric Mobility
Private Limited, (“GEMPL”) has collaborated with Royal Challengers Bangalore as their Official EV Partner for the
upcoming season of the T20 League. With Royal Challengers Bangalore being the world’s first Carbon Positive
Cricket Franchise, this collaboration is in perfect sync with Ampere’s commitment to lead India towards smart and
sustainable mobility through electric mobility.
As a part of the collaboration, the Cheerleader Squad of Royal Challengers Bangalore will showcase a distinctive
Jersey Integration and will be referred to as the ‘Ampere Take Charge Squad.’ Their outfits and the musical
instruments will be made of 100% sustainable materials and upcycled scrap, thereby reflecting our shared
commitment towards creating a greener future. Ampere Electric Vehicles will also launch a limited edition RCB
themed Primus electric scooter, and each home match will feature an Ampere Electrifying Player of the Match
who will receive the Limited-edition Primus as an award. Additionally, the collaboration will involve giving away of
special signed team merchandise and memorabilia to winners of contests run by the brand.
The collaboration will extend Ampere’s Har Gully Electric campaign to the Har Gully Cricket theme, featuring star
RCB players, evoking nostalgia about gully cricket that the country is known to enjoy. Ampere customers will get an
enhanced T20 experience, with cricket-themed retail experiences, interesting on-ground activations, and more.
Overall, the collaboration ensures the brand engages with the cricket crazy fans and stays true to sustainability.
Commenting on this collaboration, Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility Private Ltd,
“We are excited to announce our collaboration with the Royal Challengers Bangalore, as our values and purpose
for sustainability are perfectly aligned. Cricket is a democratic game and is a religion in India. Collaboration with
cricket helps us to connect with our customer’s at large, while we continue to democratise smart & sustainable
mobility solutions, through our range of electric 2 wheelers for the masses. Our anthem to make Har Gully Electric,
and inspire the community towards building a better planet is intimately tied to the culture of Har Gully Cricket.”
Rajesh Menon, Head & Vice President, Royal Challengers Bangalore, said, “At RCB we firmly believe that progress
towards a sustainable future requires collaboration and shared values. We are proud to join hands with Ampere
and create a series of sustainable, exciting, and unique touchpoints for the RCB fans and Ampere consumers alike.”
The philosophy adopted by RCB is reflected in their approach both on and off the field, with the mantra “Defeats
don’t defeat us, the Challenger Spirit keeps us alive.” Meanwhile, Ampere’s clarion call is to Take Charge and
contribute towards a more sustainable future. By collaborating together, they aim to convey the message that
impact is created only when we Take Charge, emphasizing the importance of both a bold attitude and charging
towards sustainability.
