Debuting as Banega Swacch India 8 years in the past, for selling hygiene and cleanliness, the marketing campaign reworked into Banega Swasth India, taking ahead Gandhiji’s assertion that cleanliness and well being are intertwined. Every 12 months highlighted themes on good hygiene practices, clear atmosphere and well being, how a wholesome India is a affluent India and the way no Indian have to be left behind within the quest for good well being.
Season 9’s theme Lakshya – Sampoorn Swasthya Ka, focuses on holistic good well being for each Indian regardless and of their backgrounds. To construct a future the place each Indian has entry to good well being care and to enhance common life expectancy to 80 years of age by innovation, expertise, entry to medical care and centered self-care. The 12-hour telethon attended by Ministers representing completely different states, specialists from the WHO, innovators, docs, artists and well being care employees who operate on the frontlines serving to essentially the most weak individuals, centered on how we are able to obtain the aim of holistic well being for all, setting the tone for the brand new 12 months of the Campaign.
These conversations have been interspersed with reside performances by esteemed artists corresponding to Mohit Chauhan, Kailash Kher, Palak Mucchal, Mika Singh, Vishal Mishra, Aastha Gill, Dharmesh Yelonde and Ganesh Acharya.
The occasion highlighted the necessity to stop ill-health, and never simply treatment it. It careworn on the significance of excellent hygiene, analysed the affect of Climate change on well being and examined easy methods to higher focus on the significance of adolescent sexual and reproductive well being. Women’s well being was additionally a focus, whereas introducing the audiences to the subsequent large improvements in well being tech.
This annual occasion and marketing campaign has received a number of awards for being a drive for bringing about social change and consciousness.
Amitabh Bachchan, Campaign Ambassador, says, “A Swasth Bharat needs to be our lakshya…it’s the key to a prosperous future. Programs like Banega Swasth India work towards raising awareness about good health and hygiene, and this year, the spotlight is on the game-changers of health in the last 75 years. Health tech has advanced so much over the last few years – the fact that we’ve been able to make indigenous and affordable vaccines speaks volumes of the potential India has. Health care needs to be inclusive and accessible to every individual.”
Kris Licht, President Health & Global Chief Officer, Reckitt mentioned, “Creating positive social impact which goes beyond our products and business is a natural extension of our purpose- to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We are certain that we will create a lasting impact in communities and, together with our partners, will contribute to delivering the UN Sustainable Development Goals (SDGs).”
Gaurav Jain, Senior Vice President, Reckitt – South Asia mentioned, “The access to good health and hygiene should be a right of every individual. Our Goal is Good Health for All. This means that every Indian is able to live a healthy life. If we as individuals and communities focus on better physical and mental well-being, we will no doubt be able to achieve our ‘Lakshya – Sampoorn Swasthya Ka’.”
Ravi Bhatnagar, Director- External Affairs and Partnerships, Reckitt- South Asia mentioned, “The Dettol Banega Swasth India platform not only gives us a chance to make a difference, but we also get to celebrate success stories that have truly been inspiring to audience across the globe. We believe in working on SDG 17 (Partnerships) and making sure we ‘Leave No One Behind’ through right Public, Private and Patient Mix to make every Indian live a healthy ‘Sahasra Poorna Chandrodayam’ (Living 1000 full moons).”
