Amazon enter UK insurance comparison market

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E-commerce large Amazon has launched a value comparison web site, permitting chosen prospects to match costs on house insurance merchandise. The Amazon Insurance Store will likely be out there nationwide by the top of this yr, together with on the retailer’s UK cell app.

Amazon has partnered with Ageas UK, Co-op and LV= General Insurance for the preliminary rollout, however has mentioned extra house insurance manufacturers will be part of within the coming months. The present providing is for contents and buildings insurance, which may be bought individually or collectively.

“Shopping online for home insurance is a well-established experience, and our goal is to exceed customers’ expectations when it comes to the Amazon Insurance Store,” asserted Jonathan Feifs, General Manager for European Payment Products at Amazon.

Amazon claims to have streamlined the quote questionnaire ingredient of the shopping for course of, offering a extra clear means of buying house insurance on-line.

The world large made its debut within the insurance sector two years in the past in India, once they began providing car insurance.



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