India – 8 TH August 2023 – THRS (Travel and Hospitality Representation Services) has been
appointed as the PR and Sales Representative for Alila Jabal Akhdar and Alila Hinu Bay,
Oman, to promote the two iconic hotels in the Indian market.
Alila Hotels – is a globally renowned collection of luxury hotels and resorts, spread across
Asia, Middle East and USA. Alila Hinu Bay and Alila Jabal Akhdar in Oman are a testament
to the brand’s commitment towards sustainability and are an exceptional blend of modern
architecture with traditional elements, reflecting the unique aspects of the destinations
Dhofar and Al Hajar, respectively.
By partnering up with THRS, India’s leading representation company for luxury hospitality
and tourism brands, the two remarkable hotels plan to build awareness, strategic visibility
and enhance their market share in the Indian subcontinent.
Nestled in a secluded spot along the serene southwest coast of Oman, Alila Hinu Bay
presents the ultimate seaside sanctuary with a selection of villas and rooms that offer
unobstructed views of the desert, lagoon or the mighty Arabian Sea. Here one can uncover
the remarkable wildlife, cultural treasures of Mirbat, archaeological ruins of Sumhuram and
more. Alila Jabal Akhdar, perched high amidst the majestic mountains of Al Hajar, offers a
breath-taking retreat for nature enthusiasts, with a range of luxurious rooms and suites that
showcase panoramic views of the stunning rugged landscape. Travellers here can indulge in
a myriad of experiences like guided treks along the picturesque trails, exhilarating cliff edge
dining and beyond.
While addressing the alliance with THRS, Mr. Joakim Velinder, Cluster Director, Alila
Hotels, said “We are thrilled to have THRS as our representation partner for Alila Hinu Bay
and Alila Jabal Akhdar in the Indian subcontinent. With their extensive network and deep
understanding of the region, we are confident that THRS will effectively position our hotels in
Oman amongst the right audience creating distinct visibility. We are looking forward to
showcase the unmatched experiences that await Indian travellers at these unexplored
destinations.”
Yeishan Goel, Group CEO, THRS, said, “THRS is honoured to be chosen as the exclusive
representation partner for Alila Hinu Bay and Alila Jabal Akhdar in India. We are stoked to
showcase these exceptional properties to the discerning Indian travellers who are
continuously seeking significant experiential journeys and introduce them to the stunning
landscapes of Oman. This partnership perfectly aligns with our commitment to promote
unique and culturally rich destinations. We are confident that our strategic representation will
maximize Alila’s market presence and contribute to their continued success.”
The Indian outbound travel market is experiencing rapid growth and luxury tourism plays a
pivotal role in driving this expansion. Over the recent years, there is an increased demand
for experiential luxury travel amongst discerning Indian travellers. This has not only
contributed to the country’s economy but has also established India as a key market in the
global travel and tourism industry, attracting attention from global luxury hospitality brands.
