Mumbai, Maharashtra, India:
Launching this Fall 2022, main international vogue footwear and equipment model, ALDO, publicizes its latest marketing campaign in help of the manufacturers newest footwear innovation, Pillow Walk™ expertise.
An introduction to consolation, that doesn’t sacrifice model and solely obtainable at ALDO, Pillow Walk™ expertise was born from the mixture of three key components. First, addressing the pent-up demand for gown, however a want for consolation to stay. Second, the data that ALDO is a vacation spot for gown and third, ALDO’s strategy to distinctive consolation applied sciences that differentiate the model available in the market. Pillow Walk™ expertise has been developed with molded sock foam that strategically supplies additional padding on the heel and ball of the foot for all day dreamy consolation and the twin density foam method helps to soak up affect and launch comfortably, skipping the “break in” interval.
To accompany the launch of the gathering, the model can even debut its Fall 2022 marketing campaign, a real visible embodiment of Pillow Walk™ expertise. Inspired by in style social content material and interpreted right into a digital first strategy that feels native to platforms like Instagram and TikTook, the marketing campaign inventive really permits the assortment and expertise to face out and seize client’s consideration.
“We’re heading into an era in fashion where style and comfort need to be synonymous,” says Daianara Grullon Amalfitano, SVP ALDO model. “ALDO is known for our dress category and we saw a major opportunity to delight consumers with a silhouette that usually is the most uncomfortable – ladies’ heels. We chose to make this the center of the campaign. For the campaign, we really experimented with the use of CGI and 3D elements. As the Metaverse begins to permeate pop culture, trend-driven brands are adopting some of its aesthetic. We used CGI special effects to not only differentiate the content, but to also communicate pillowy comfort in a very clear way to the consumer. Style and comfort are always at the forefront.”
The Fall 2022 marketing campaign was delivered to life by Director and results specialist Ben Steiger Levine, alongside Director of Photography, Jonathan Decoste, photographer Alexandre Royal Gilbert and styling by Cary Tauben.
Founded in 1972, ALDO, the group’s flagship model, delivers vogue to a various buyer base at costs that make maintaining with seasonal types a luxurious inside attain. For extra info, please go to www.aldogroup.com and www.aldoshoes.com, and observe @aldo_shoes and #AldoCrew on social media for updates.
INSTAGRAM: @aldo_shoes
TWITTER: @ALDO_Shoes
FACEBOOK: ALDO Shoes
WEBSITE: www.aldoshoes.com
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