Parle-G has temporarily replaced its iconic logo with the image of Instagram influencer Zervaan J Bunshah, inspired by the virality of his entertaining reel. The familiar Parle-G biscuit packet now features Zervaan’s face in lieu of its traditional mascot. It’s important to note that this change is only temporary and was introduced in response to the popularity of Zervaan’s viral Instagram reel.
Zervaan’s reel showcases him humorously grappling with a perplexing question against the backdrop of the catchy Bollywood tune “Ey ji Oo ji” from the film ‘Ram Lakhan.’ With a puzzled expression, he poses the question, “If you meet the owner of Parle-G, do you call him Parle sir, Mr. Parle, or Parle G?”