Lindahl to guide premier truck equipment manufacturers and on-line market
ANN ARBOR, Mich., Nov. 15, 2022 /PRNewswire/ — The main producer and on-line retailer of aftermarket truck components and equipment, RealTruck, Inc., right now introduced that it has appointed Carl-Martin Lindahl as CEO. Lindahl will substitute long-serving CEO, Bill Reminder, who introduced his retirement earlier this 12 months. Effective November 28, 2022, Lindahl will lead ActualTruck as it executes on its imaginative and prescient to change into the last word vacation spot for all truck and off-roading lovers by constructing upon its innovation expertise to broaden into new product strains, delivering high-quality shopper engagement throughout the ActualTruck.com platform, and leveraging know-how to supply new business constructing providers in help of their wholesale clients and companions.
“Carl-Martin has an impressive background leading multi-channel manufacturing brands, and a proven track record of successfully building world class organizations and teams through the use of technology and innovation,” mentioned Marc Magliacano, Chairman of ActualTruck’s Board of Directors and a Managing Partner at L Catterton. “We thank Bill for his nearly two decades of service to the company and we are thrilled to welcome Carl-Martin to the RealTruck family. We are confident that Carl-Martin has the experience and strategic vision to build upon RealTruck’s legacy of industry leadership and success to further expand and grow our superior brand, product and distribution platform globally.”
Lindahl joins ActualTruck after 4 years as CEO of SVP Worldwide, the world’s largest shopper stitching machine firm which sells beneath the SINGER®, HUSQVARNA VIKING®, and PFAFF® manufacturers. Prior to SVP Worldwide, Lindahl led KitchenAid, an entirely owned, independently run subsidiary of the Whirlpool Corporation and was Vice President overseeing merchandise, manufacturers, and engineering for Whirlpool in Europe, the Middle East, and Africa. He joined Whirlpool as Vice President overseeing company technique, business growth and innovation in 2012 and led acquisitions in Asia, Europe and the Americas. Earlier in his profession, Lindahl held roles at McKinsey & Company as nicely as Nestlé.
“As a lifelong automotive enthusiast, I’m excited to join the RealTruck team as they continue to scale the incredibly strong portfolio of industry leading products, brands, and services. I look forward to working with the company’s retail, distribution, and OEM partners to find new and innovative ways to inspire more truck owners to transform their trucks with our purpose-built accessories designed for life’s adventures,” mentioned Lindahl.
Lindahl can be a member of two boards, America Needs You, a non-profit group and Fiskars Corporation, the place he serves as a Director. His hiring comes simply months after ActualTruck introduced its rebrand from Truck Hero, Inc. to ActualTruck, Inc.
About ActualTruck
ActualTruck, Inc. is the premier vertically built-in truck, Jeep® and off-road components and equipment firm in North America. Headquartered in Ann Arbor, Mich. with over 5,000 staff and 35 areas throughout North America, the corporate is an revolutionary market main on-line retailer and producer. Realtruck.com is the last word supply and digital vacation spot for individuals who love and dwell an actual truck life-style. Fueled by its customer-first mindset, ActualTruck, Inc. repeatedly designs, develops, manufactures, and sells industry-defining merchandise with greater than 570 patents and rising. ActualTruck Inc.’s portfolio of 28 powerhouse product strains are #1 or #2 (in U.S. market share) in every of their main classes. Its in depth omni-channel strategy permits ActualTruck, Inc. to serve lovers wherever they’re looking, researching, and looking for merchandise on-line at ActualTruck.com or all through the Truck Hero Pro Channel, which incorporates greater than 12,000 seller areas and automotive (OEM) partnerships. ActualTruck, Inc. is engineered to ship a seamless buyer journey from concept to set up. For extra data, go to realtruck.com.
Media Contact:
Sarah Collins
Tombras
[email protected]
510.541.3774
SOURCE ActualTruck, Inc.
