Accenture to Acquire Romp to Boost Brand Transformation Capabilities and Advance Customer Experience across Southeast Asia
Jakarta-based model and expertise company will improve Accenture Song’s creativity and model pondering
JAKARTA; Aug 8, 2022 – Accenture (NYSE: ACN) has agreed to purchase Romp, a model and expertise company in Indonesia famend for its artistic expertise and modern providers across branding, artistic and efficiency advertising and marketing. The transfer will strengthen Accenture Song’s (previously Accenture Interactive) skill to ship artistic and tech-driven model experiences for shoppers across Southeast Asia.
Ranked as considered one of Indonesia’s prime three artistic and most inclusive companies in 2021, Romp boasts robust native data and experience in model communications, design and digital operations. It has efficiently reworked manufacturers of all sizes and across industries, together with Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Grab, Google and Godrej.
The intent to purchase Romp will improve Accenture Song’s model and advertising and marketing experience, reinforcing its skill to assist shoppers embrace new frontiers such because the metaverse and turn into related, experience-led organizations. It additionally strategically aligns with Accenture’s business technique to assist companies in Indonesia seize alternatives in a post-pandemic economy that’s poised for substantial development — its digital promoting market is the quickest rising in Southeast Asia and its e-commerce market is estimated to attain $53.8 billion in 2025.
Thomas Mouritzen, Accenture Song’s Southeast Asia lead, mentioned: “Accenture Song aims to be our clients’ go-to partner as they reimagine their business to achieve long-term growth. Our deep understanding of consumers and businesses, combined with Romp’s outstanding brand capabilities, will broaden our ability to harness the ongoing technology revolution for consumers and brands. This is a powerful proposition for our clients seeking to win with innovative thinking and connected capabilities in Southeast Asia.”
Divyesh Vithlani, senior managing director and Southeast Asia market unit lead at Accenture, mentioned: “The growth of the digital economy in Southeast Asia is pushing brands to create meaningful experiences to meet customers’ needs. Companies are increasingly looking to tap artificial intelligence, data and technology to drive creative content. Romp’s expertise with Accenture’s scale will enable us to deliver this excellence in a way that’s unique to the region.”
Founded in 2019, Romp’s crew of greater than 150 individuals is behind breakthrough model campaigns together with Telkomsel’s “Kuota Ketengan: Salute to Ketengers” that bagged a Best Creative Effectiveness Grand Prix at YouTube Works Awards 2021, Indofood/Indomie’s “Where’s the Noodle” that claimed a Gold award for Indonesia Cross-Channel Integration at SMARTIES 2021 and Bebelac’s “Happy Trio” that clinched Campaign of the Year on the FMCG Asia Awards 2021. The award-winning crew will be part of Accenture Song in Jakarta to collectively serve shoppers across shopper items & providers, telecoms and monetary providers industries and family-owned conglomerates.
Joseph Tan, Romp’s chief government officer, mentioned: “We have always believed in harnessing the power of creativity and helping clients build strong and long-lasting relationships with their customers. We also constantly elevate ourselves through new thinking methods and approaches. Joining Accenture Song will fully converge the brand storytelling that we love with Accenture’s tech innovation, enabling us to help our clients truly deliver against limitless opportunities with global impact.”
Accenture continues to put money into capabilities to assist its shoppers drive development by means of relevance. Last 12 months, Accenture Song acquired Kuala Lumpur-based artistic company, Entropia, to deepen its capabilities in buyer expertise, design and artistic communications.
Terms of the transaction haven’t been disclosed. Completion of the acquisition is topic to customary closing circumstances.
Forward-Looking Statements
Except for the historic data and discussions contained herein, statements on this information launch might represent forward-looking statements throughout the which means of the Private Securities Litigation Reform Act of 1995. Words reminiscent of “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and related expressions are used to establish these forward-looking statements. These statements contain numerous dangers, uncertainties and different components that would trigger precise outcomes to differ materially from these expressed or implied. These dangers embrace, with out limitation, dangers that: Accenture and Romp will be unable to shut the transaction within the time interval anticipated, or in any respect, which relies on the events’ skill to fulfill sure closing circumstances; the transaction may not obtain the anticipated advantages for Accenture; Accenture’s outcomes of operations have been, and might sooner or later be, adversely affected by unstable, unfavourable or unsure financial and political circumstances, together with the invasion of Ukraine by Russia, the associated sanctions and different measures which were and proceed to be imposed in response to this battle, in addition to the present inflationary atmosphere, and the consequences of those circumstances on the corporate’s shoppers’ companies and ranges of business exercise; Accenture faces authorized, reputational and monetary dangers from any failure to defend shopper and/or firm knowledge from safety incidents or cyberattacks; Accenture’s business relies on producing and sustaining ongoing, worthwhile shopper demand for the corporate’s providers and options together with by means of the variation and enlargement of its providers and options in response to ongoing modifications in know-how and choices, and a major discount in such demand or an incapacity to reply to the evolving technological atmosphere might materially have an effect on the corporate’s outcomes of operations; if Accenture is unable to match individuals and abilities with shopper demand all over the world and appeal to and retain professionals with robust management abilities, the corporate’s business, the utilization price of the corporate’s professionals and the corporate’s outcomes of operations could also be materially adversely affected; the COVID-19 pandemic has impacted Accenture’s business and operations, and the extent to which it should proceed to accomplish that and its influence on the corporate’s future monetary outcomes are unsure; the markets wherein Accenture operates are extremely aggressive, and Accenture may not have the option to compete successfully; Accenture’s skill to appeal to and retain business and workers might rely on its status within the market; if Accenture doesn’t efficiently handle and develop its relationships with key alliance companions or fails to anticipate and set up new alliances in new applied sciences, the corporate’s outcomes of operations might be adversely affected; Accenture’s profitability might materially endure if the corporate is unable to get hold of favorable pricing for its providers and options, if the corporate is unable to stay aggressive, if its cost-management methods are unsuccessful or if it experiences supply inefficiencies or fail to fulfill sure agreed-upon targets or particular service ranges; modifications in Accenture’s degree of taxes, in addition to audits, investigations and tax proceedings, or modifications in tax legal guidelines or of their interpretation or enforcement, might have a cloth adversarial impact on the corporate’s efficient tax price, outcomes of operations, money flows and monetary situation; Accenture’s outcomes of operations might be materially adversely affected by fluctuations in overseas forex trade charges; modifications to accounting requirements or within the estimates and assumptions Accenture makes in reference to the preparation of its consolidated monetary statements might adversely have an effect on its monetary outcomes; Accenture may be unable to entry extra capital on favorable phrases or in any respect and if the corporate raises fairness capital, it might dilute its shareholders’ possession curiosity within the firm; on account of Accenture’s geographically numerous operations and its development technique to proceed to increase in its key markets all over the world, the corporate is extra vulnerable to sure dangers; if Accenture is unable to handle the organizational challenges related to its measurement, the corporate may be unable to obtain its business goals; Accenture may not achieve success at buying, investing in or integrating companies, coming into into joint ventures or divesting companies; Accenture’s business might be materially adversely affected if the corporate incurs authorized legal responsibility; Accenture’s international operations expose the corporate to quite a few and typically conflicting authorized and regulatory necessities; Accenture’s work with authorities shoppers exposes the corporate to extra dangers inherent within the authorities contracting atmosphere; if Accenture is unable to defend or implement its mental property rights or if Accenture’s providers or options infringe upon the mental property rights of others or the corporate loses its skill to make the most of the mental property of others, its business might be adversely affected; Accenture’s outcomes of operations and share value might be adversely affected whether it is unable to preserve efficient inner controls; Accenture could also be topic to criticism and unfavourable publicity associated to its incorporation in Ireland; in addition to the dangers, uncertainties and different components mentioned underneath the “Risk Factors” heading in Accenture plc’s most up-to-date Annual Report on Form 10-Ok and different paperwork filed with or furnished to the Securities and Exchange Commission. Statements on this information launch converse solely as of the date they have been made, and Accenture undertakes no responsibility to replace any forward-looking statements made on this information launch or to conform such statements to precise outcomes or modifications in Accenture’s expectations.
About Accenture
Accenture is a worldwide skilled providers firm with main capabilities in digital, cloud and safety. Combining unmatched expertise and specialised abilities across greater than 40 industries, we provide Strategy and Consulting, Technology and Operations providers and Accenture Song — all powered by the world’s largest community of Advanced Technology and Intelligent Operations facilities. Our 710,000 individuals ship on the promise of know-how and human ingenuity day by day, serving shoppers in additional than 120 international locations. We embrace the ability of change to create worth and shared success for our shoppers, individuals, shareholders, companions and communities. Visit us at accenture.com.
Accenture Song accelerates development and worth for our shoppers by means of sustained buyer relevance. Our capabilities span ideation to execution: development, product and expertise design; know-how and expertise platforms; artistic, media and advertising and marketing technique; and marketing campaign, commerce transformation content material and channel orchestration. With robust shopper relationships and deep business experience, we assist our shoppers function on the pace of life by means of the limitless potential of creativeness, know-how and intelligence.
# # #
Contacts:
Sieu Ping Low
Accenture Song
+65 8182 8545
[email protected]
Yasmin Quek
Accenture Southeast Asia
+65 9049 4273
[email protected]
Nova Dien
Accenture Indonesia
+62 811 144 196
[email protected]
Copyright © 2022 Accenture. All rights reserved. Accenture and its brand are logos of Accenture.
This content material is supplied for basic data functions and will not be supposed to be used instead of session with our skilled advisors. This doc refers to marks owned by third events. All such third-party marks are the property of their respective house owners. No sponsorship, endorsement or approval of this content material by the house owners of such marks is meant, expressed or implied.
