A New Step for Kenitra Site to Support Growth Plans for Middle East and Africa Region
- Investment of over €300 million in Kenitra manufacturing facility in Morocco is a part of area’s progress plans
- Kenitra plant to double native manufacturing capability and introduce “smart car” platform to serve the business ambition of reaching greater than 22% market share within the area by 2030
- Kenitra plant to contribute to the regional ambition to have a manufacturing capability of a million autos per 12 months by 2030 with greater than 70% manufacturing autonomy
RABAT, MOROCCO, November 9, 2022 – At the event of conferences with the Moroccan Head of Government, the Minister of Industry and Trade, and the Minister Delegate to the Head of Government accountable for Investment, Convergence and Evaluation of Public Policies, Stellantis right now introduced an over €300 million funding in its Kenitra manufacturing facility aimed toward doubling the location’s manufacturing capability and launching the “smart car” platform. This enhanced capability helps the Company’s progress plans for Middle East and Africa area, because it pushes to a manufacturing capability of 1 million autos per 12 months by 2030, whereas reaching 70% native integration, as outlined in Stellantis’ Dare Forward 2030 strategic plan.
“We are proud to announce today a great new milestone in the journey of our industrial plant in Kenitra, in partnership with the Ministry of Industry and Trade in Morocco,” mentioned M. Samir Cherfan, Chief Operating Officer, Stellantis Middle East and Africa. “Together, we have succeeded in positioning Kenitra as a leading Stellantis industrial site and in converting it into a key contributor of our bold ambition in the Middle East and Africa region, leveraging the potential of the newly launched “smart car” platform that can be core to our automobile choices within the area by 2030.”
This announcement additionally falls throughout the framework of the Strategic Industrial Agreement that began in 2015 between Stellantis and the Moroccan Government aiming to contribute to the event of the automotive business within the nation.
“This new milestone in the Stellantis project in Morocco illustrates the positioning of the Kingdom as one of the most competitive carbon free automotive industrial platforms worldwide, built thanks to the Far-sighted Vision and Leadership of His Majesty King Mohammed VI. It also reinforces electric vehicle production capabilities in our country and comforts our determination to be a key player in sustainable mobility,” mentioned M. Ryad Mezzour, Minister of Industry and Trade.
Since its inauguration in 2019, Kenitra has constantly over delivered on the commitments outlined within the Strategic Industrial Agreement and continually improved its operational effectivity and high quality outcomes.
With right now’s announcement, the plant will now double its manufacturing capability, reaching 400,000 autos per 12 months together with 50,000 electrical mobility objects: Citroën Ami and Opel Rocks-e. The “smart car” platform is meant to additional help Stellantis’ product choices and can characterize 40% of the area’s mobility choices by 2030.
The funding will create practically 2,000 new native positions. Stellantis will present upskilling and coaching for all its workers.
Stellantis has now achieved a neighborhood integration price of 69% aimed toward growing actions by and for the area to turn into a full-fledged group leveraging native expertise.
From an environmental perspective, the plant is a mannequin of power optimization with low power consumption per automobile produced (425 KwH/automobile) and can quickly entry the renewable energies supported by the Moroccan nationwide technique for power transition and sustainable improvement.
“Stellantis’ global ambition will benefit from the strong development pace of the Middle East and Africa region that aims at contributing to creating a third engine for Stellantis, in addition to North America and Europe,” mentioned Stellantis CEO Carlos Tavares. “I trust our regional teams to achieve sustainable growth with a number one position in the market and double-digit margin, while leading the energy transition. At Stellantis, we commit to offer our Middle East and Africa customers clean, safe and affordable mobility.”
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About Stellantis
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is without doubt one of the world’s main automakers and a mobility supplier. Its storied and iconic manufacturers embody the eagerness of their visionary founders and right now’s clients of their modern services and products, together with Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our range, we cleared the path the world strikes – aspiring to turn into the best sustainable mobility tech firm, not the largest, whereas creating added worth for all stakeholders in addition to the communities wherein it operates. For extra info, go to www.stellantis.com.
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