Hangzhou, China:
Alibaba Cloud, the digital expertise and intelligence spine of Alibaba Group, has as soon as once more excelled in its mission of supporting the group’s 11.11 Global Shopping Festival, because of its high-performance computing and progressive expertise. Drawing on self-developed infrastructure upgrades, the group noticed an 8% year-on-year saving in computing price per useful resource unit from April 1 to November 11.
“The breadth and depth of cloud technology deployment during this year’s 11.11 has once again showcased Alibaba’s best cloud and technology practice; be it through fundamental architecture like self-proprietary technology powering high-performance computing and database products, or consumer-facing XR (extended reality) and livestreaming technologies. We intend to continue applying these proven capabilities to even better serve our customers and help them to be more efficient, innovative and greener in their own digital transformation journeys,” stated Li Cheng, Chief Technology Officer (CTO) of Alibaba Group.
Doing extra with much less by means of cloud-native and serverless improvements
This yr’s 11.11 was powered by Alibaba Cloud’s devoted processing unit for the Apsara Cloud working system. The upgraded infrastructure system, considerably improved effectivity of computing, storage and community in knowledge facilities supporting the occasion, whereas additionally lowering community latency. For instance, with this new improve supported by cloud-native expertise, ordering, pre-sale stability fee and refunding might be launched concurrently with an enhanced scalability and decrease latency.
During this yr’s 11.11, the entrance web page of Taobao, certainly one of Alibaba’s e-commerce platforms, was upgraded by the newest serverless expertise, permitting for automated scaling with excessive elasticity based mostly on precise workloads.
Alibaba Cloud’s cloud-native database merchandise additionally considerably expanded the capability of customers’ buying carts by greater than a double, from 120 objects to 300. The ApsaraDB for Redis Enhanced Edition (Tair), a cloud-based in-memory database service for enterprises, helps new features similar to product grouping and sorting, enabling customers to arrange their buying cart in response to their very own preferences. They might additionally make use of the ‘select’ operate to take pleasure in cross-merchant reductions, to pre-order items and use vouchers for a extra rewarding buying expertise.
Innovative expertise delivers extra immersive shopper expertise
A extra immersive buying expertise was created this yr because of Alibaba’s proprietary expertise in supporting prolonged actuality. Alibaba’s expertise in 3D modeling leverages aneural radiance subject (NeRF), a neural community expertise for producing novel views of complicated 3D scenes. During this yr’s 11.11, it assisted luxurious retail and furnishings manufacturers, like Burberry, Estee Lauder and SK-II, to construct digital shops on the e-commerce platform Tmall.
Through self-developed 3D renderings that realistically signify pure mild, flames and pure flowing water, an out of doors nature scene was constructed for sportswear manufacturers together with Descente (Japan), to showcase its newest merchandise in a vibrant and invigorating setting. Consumers may also view the merchandise in three dimensions, enabling them to examine particulars up shut, or attempt on their chosen watches and equipment just about because of AR applied sciences. Consumers are additionally free to rearrange totally different objects of furnishings indoors, or tents for out of doors tenting.
Another new expressive interplay got here from an XR-powered market on Tmall and Taobao. Using the automated3D house creation expertise from Alibaba’s analysis institute DAMO Academy, a digital buying road was constructed, that includes over 700 merchandise from 70 manufacturers together with 30 internationally-recognized franchises, similar to Sanrio’s iconic Hello Kitty, and Hollywood’s franchise Minions. Shoppers can select their very own avatars, take a look at the merchandise and place them of their digital buying carts.
During this yr’s 12-day pageant from October 31 to November 11, practically 2 million packages have been delivered by Xiaomanlv autos, Alibaba’s last-mile logistics car. This is double the package deal supply quantity from the identical interval final yr. The logistics robotic was deployed in over 400 campuses throughout China, which has enormously diminished the time of queuing for package deal deliveries throughout peak hours.
A greener 11.11 powered by clear vitality
In addition to its cloud computing options serving to to cut back vitality consumption, Alibaba Cloud’s 5 hyper-scale knowledge facilities throughout China additionally doubled the quantity of unpolluted vitality used to help this yr’s 11.11 in comparison with final yr. More than 32 million kilowatt-hours of electrical energy utilized by Alibaba Cloud to help 11.11 this yr got here from renewable vitality, up by 30% on a every day foundation common in comparison with final yr. Additionally, Alibaba Cloud’s Heyuan knowledge heart, the cloud firm’s largest hyper-scale knowledge heart in South China, now runs solely on clear vitality. Alibaba Cloud’s self-developed immersion cooling expertise has diminished the vitality consumption of the info facilities, with energy utilization effectiveness (PUE) reaching as little as 1.09 – a world-leading degree.
Alibaba Cloud has additionally labored with Tmall to leverage the carbon administration platform, Energy Expert. It supplied on-line carbon footprint modeling, calculations and certifications for greater than 40 manufacturers in numerous sectors, together with paper & pulp, meals and private care, to assist them categorize low-carbon merchandise, determine carbon emission assets and conduct knowledgeable sustainability practices to cut back carbon emissions.
About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com) is the digital expertise and intelligence spine of Alibaba Group. It presents an entire suite of cloud providers to prospects worldwide, together with elastic computing, database, storage, community virtualization providers, large-scale computing, safety, administration and software providers, massive knowledge analytics, a machine studying platform and IoT providers. Alibaba maintained its place because the third main public cloud IaaS service supplier globally since 2018, in response to IDC. Alibaba is the world’s third main and Asia Pacific’s main IaaS supplier by income in U.S. {dollars} since 2018, in response to Gartner.
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